The Glenlivet Capsule Collection is Package-Free
Laura McQuarrie — October 7, 2019 — Eco
References: theglenlivet & twitter
Changing attitudes towards conventional packaging solutions are challenging brands to distribute their products in creative new ways and to do so, whisky brand The Glenlivet unveiled The Glenlivet Capsule Collection. In partnership with sustainable packaging company Nootka and cocktail legend Alex Kratena, The Glenlivet created "glassless cocktails" that are wrapped in edible, seaweed-based pods.
These consumable capsules offer a completely different way for adults to experience the brand's products and do so in a sustainable way. The Glenlivet Capsule Collection, unveiled at London Cocktail Week, features edible, fully biodegradable capsules that burst in the mouth to provide a shot of flavor, all without the need for traditional cocktail-making tools and accessories like drinkware, ice or stirrers.
These consumable capsules offer a completely different way for adults to experience the brand's products and do so in a sustainable way. The Glenlivet Capsule Collection, unveiled at London Cocktail Week, features edible, fully biodegradable capsules that burst in the mouth to provide a shot of flavor, all without the need for traditional cocktail-making tools and accessories like drinkware, ice or stirrers.
Trend Themes
1. Sustainable Packaging Solutions - The trend towards sustainable packaging challenges brands to find creative ways to distribute their products.
2. Edible Packaging - The use of edible seaweed-based pods offers a unique and eco-friendly packaging solution.
3. Alternative Cocktail Formats - Consumable capsules provide a novel and convenient way for adults to experience cocktails on-the-go.
Industry Implications
1. Whisky - The Glenlivet Capsule Collection showcases the innovative use of consumable pods to enhance the whisky drinking experience.
2. Packaging - The collaboration between The Glenlivet and Nootka highlights the potential of sustainable packaging solutions in the industry.
3. Cocktail - The concept of glassless cocktails opens up opportunities for bars and beverage companies to offer unique and eco-friendly drink experiences.
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