GOTCHU is Made with a Korean Hot Pepper Paste
Laura McQuarrie — August 24, 2021 — Lifestyle
References: bibigogotchu & prnewswire
GOTCHU is the name of a new and authentic Korean hot sauce from Bibigo that's made with Gochujang, a fermented hot pepper paste. According to the brand, these new hot sauces provide "a slow, balanced heat for a new depth of flavor to favorite foods."
GOTCHU Korean Hot Sauce has the potential to elevate a variety of meals, including everything from fried rice and vegetables to grilled meat. The complex flavor of the sauce is said to build over time so that sweet, savory, tangy and earthy notes can be discovered without being overpowered by the spiciness. The hot sauces can be found in flavors like Classic and Extra Spicy, the latter of which is bolder but also not overpowering.
GOTCHU Korean Hot Sauce has the potential to elevate a variety of meals, including everything from fried rice and vegetables to grilled meat. The complex flavor of the sauce is said to build over time so that sweet, savory, tangy and earthy notes can be discovered without being overpowered by the spiciness. The hot sauces can be found in flavors like Classic and Extra Spicy, the latter of which is bolder but also not overpowering.
Trend Themes
1. Authentic Korean Hot Sauces - The trend towards authentic, ethnic-inspired hot sauces made with unique ingredients can lead to disruptive opportunities for food manufacturers to create new and exciting flavor experiences for consumers.
2. Fermented Hot Pepper Pastes - The trend towards using fermented hot pepper pastes as a key ingredient in hot sauces can create innovative opportunities for food and beverage companies to explore fermentation techniques and novel ingredient combinations.
3. Balanced Heat - The trend towards providing a slow, balanced heat in hot sauces can lead to disruptive opportunities for companies to create complex, multi-dimensional flavors in their hot sauce products.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can capitalize on the trend for ethnic-inspired hot sauces by developing new and unique flavors that meet consumer demands for novel and interesting flavor experiences.
2. Fermentation - The fermentation industry can take advantage of the trend towards using fermented hot pepper pastes as a key ingredient in hot sauces by creating new and innovative fermentation techniques that produce unique and flavorful pastes.
3. Fast Food and Casual Dining Restaurants - Fast food and casual dining restaurants can capitalize on the trend towards authentic Korean hot sauces by incorporating these sauces as menu items to provide consumers with unique, ethnic-inspired flavor experiences.
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