The Bentley Chess Set Gets Auctioned off for a Good Cause
References: bentleybespokeauction & acquiremag
Those who have the sophisticated taste for luxurious automobiles and strategy games will find that the Bentley Chess Set will suit both passions just fine.
The Bentley Chess Set is a high-class, quality-built chessboard that's been constructed with solid cherry wood and "overlain with Bird’s Eye Maple, Madrona and Burr Walnut veneers," according to their auction site. The pieces were inspired from unique car features that Bentley has featured in their cars over the past few years. For example, the GT Speed alloy wheel and the Mulsanne door handles served as the influence for some of the chess pieces.
The set is currently available at the Bentley Bespoke Auction. The money raised will go towards the Prince's Trust, which is charity that helps build the confidence and motivation of disadvantaged youth.
The Bentley Chess Set is a high-class, quality-built chessboard that's been constructed with solid cherry wood and "overlain with Bird’s Eye Maple, Madrona and Burr Walnut veneers," according to their auction site. The pieces were inspired from unique car features that Bentley has featured in their cars over the past few years. For example, the GT Speed alloy wheel and the Mulsanne door handles served as the influence for some of the chess pieces.
The set is currently available at the Bentley Bespoke Auction. The money raised will go towards the Prince's Trust, which is charity that helps build the confidence and motivation of disadvantaged youth.
Trend Themes
1. Luxury Charity Merchandise - Incorporating luxury items into charitable merchandise can attract affluent customers and increase donations.
2. Inspired Product Design - Drawing inspiration from unique features in products can create distinctive designs and offer a unique selling point.
3. High-end Game Sets - Creating unconventional and elevated versions of traditional games can appeal to luxury consumers and provide a new market niche.
Industry Implications
1. Automotive - Collaborating with luxury car brands for charitable activations can increase brand exposure and support worthy causes.
2. Retail - Creating bespoke luxury merchandise for charitable auctions can result in increased sales and positive brand associations.
3. Non-profit - Partnering with luxury brands to create exclusive merchandise for charitable auctions can attract high-end donors and increase contributions.
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