Alessia Mazzarella Creates the Wittiest Chess Set of Them All
Christopher DeLuca — August 3, 2011 — Life-Stages
References: alessiamazzarella & core77
Alessia Mazzarella has designed one of the most original and witty chess sets that I have seen in a very long time. The design of the pieces is absolutely brilliant for anyone who has trouble keeping track of how to play the game: the shape of every piece on the board was created to represent its movement. For example, the bishop is an X.
Alessia Mazzarella has definitely created a chess set that is unlike any other. If you are a fan of the game or you simply admire great design concepts, you will love this chess set by Alessia Mazzarella.
Implications - Youth consumers have a strong attraction to a minimalist aesthetic. This stems a strong desire to bring about the future that they have seen depicted through popular media. Companies should take this into consideration when pitching products to this group.
Alessia Mazzarella has definitely created a chess set that is unlike any other. If you are a fan of the game or you simply admire great design concepts, you will love this chess set by Alessia Mazzarella.
Implications - Youth consumers have a strong attraction to a minimalist aesthetic. This stems a strong desire to bring about the future that they have seen depicted through popular media. Companies should take this into consideration when pitching products to this group.
Trend Themes
1. Minimalist Aesthetic - Companies should explore minimalist designs and concepts to cater to youth consumers' attraction to this aesthetic.
2. Future Inspired - Creating products that reflect the future as depicted in popular media can appeal to youth consumers.
3. Creative Gaming - Innovation in board game designs, such as Alessia Mazzarella's witty chess set, can captivate consumers looking for novel gaming experiences.
Industry Implications
1. Product Design - Product designers should consider incorporating a minimalist aesthetic to align with consumer preferences.
2. Entertainment - The entertainment industry can create media and games that depict future worlds to appeal to a youth audience.
3. Gaming - Game developers should explore creative and innovative approaches to game design to provide unique gaming experiences.
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