Sous vide foods are delivered for evolved heat-and-eat convenience
Trend - Stepping beyond the convenience of meal kit delivery services, an increasing number of brands are offering pre-cooked sous vide meals for people and pets. These services allow the consumer to simply warm up the food (most often in a hot water bath) and serve.
Insight - Meal kits have grown in popularity over time due to an increased desire to engage in DIY, held up against a seemingly opposing desire for convenience. These conflicting desires tend to emerge among Millennial consumers who are looking to redefine traditional aspects of adulthood and daily life.
Insight - Meal kits have grown in popularity over time due to an increased desire to engage in DIY, held up against a seemingly opposing desire for convenience. These conflicting desires tend to emerge among Millennial consumers who are looking to redefine traditional aspects of adulthood and daily life.
Workshop Question - Consider an emerging trend within your space. How might that evolve over time and is there a way for your company to anticipate this shift?
Trend Themes
1. Sous Vide Prepared Meals - Sous vide cooking methods are being used to prepare pre-cooked meals for humans and pets, allowing for more convenient at-home meal options.
2. Healthy Pet Food - Pet owners are demanding high-quality, human-grade ingredients in their pet's food, and are willing to pay more for this type of premium product.
3. Meal Kit Disruption - Millennial consumers are looking for ways to balance DIY cooking with convenience, creating a demand for meal kits and pre-cooked meals that offer both options.
Industry Implications
1. Food Delivery Services - Food delivery services are finding success in offering pre-cooked sous vide meals for both humans and pets, providing convenience and healthy options for busy consumers.
2. Pet Food Industry - The pet food industry is experiencing disruption as more consumers demand high-quality, all-natural, human-grade ingredients in their pet's food, opening up opportunities for innovative brands.
3. Meat Production Industry - The meat production industry is adapting to the sous vide trend by offering deep-frozen meats that are prepared for sous vide cooking methods, simplifying preparation for professional kitchens.
4 Featured, 30 Examples:
36,775 Total Clicks
Date Range:
Oct 18 — Feb 19
Trending:
Mild
Consumer Insight Topics:
