SoGifted at Macy's Spotlights Gifts by Women-Owned Small Businesses
Laura McQuarrie — December 6, 2019 — Business
References: macys & businesswire
At this time of year, many people are just starting to think about their holiday shopping or are looking for the last few perfect gifts—fortunately, there are tons of great gift ideas that can be found at the SoGifted shops at Macy’s. These shops created for the holidays are full of not just inspiring gift ideas but also products that help to support women-owned small businesses.
Macy's collaborated with SoGal Ventures, the first-of-its-kind female-led Millennial venture capital fund, on SoGifted shops. In the shops, consumers will find toys to boost children's brain development, fashion-forward accessories, smart water bottles, eco-friendly pajamas, gender-inclusive underwear and much more. Shoppers will be able to discover products from female-led small business brands through January 2020.
The SoGifted shops will also be hosting special events and discussions.
Image Credit: Macy's
Macy's collaborated with SoGal Ventures, the first-of-its-kind female-led Millennial venture capital fund, on SoGifted shops. In the shops, consumers will find toys to boost children's brain development, fashion-forward accessories, smart water bottles, eco-friendly pajamas, gender-inclusive underwear and much more. Shoppers will be able to discover products from female-led small business brands through January 2020.
The SoGifted shops will also be hosting special events and discussions.
Image Credit: Macy's
Trend Themes
1. Supporting Women-owned Small Businesses - The trend of businesses supporting women-owned small businesses provides an opportunity for disruptive innovation in creating platforms or marketplaces that connect consumers with female-led brands.
2. Eco-friendly and Sustainable Products - The trend of eco-friendly and sustainable products presents an opportunity for disruptive innovation in developing innovative and environmentally-conscious gift ideas and solutions.
3. Gender-inclusive Products - The trend of gender-inclusive products creates an opportunity for disruptive innovation in designing inclusive and diverse product offerings for consumers.
Industry Implications
1. Retail - The retail industry can benefit from the trend by promoting and supporting women-owned small businesses through collaborations and dedicated sections in stores.
2. Fashion - The fashion industry can seize the trend by showcasing and promoting fashion-forward accessories and eco-friendly clothing options from female-led small business brands.
3. Event Planning - The event planning industry can leverage the trend by organizing special events and discussions focused on supporting women-owned small businesses and showcasing their products.
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