Brain Dead Launches Expansive Capsule Packed with Far-Out Home Goods
Niko Pajkovic — December 7, 2021 — Art & Design
References: wearebraindead & hypebeast
Brain Dead, a creative collective of artists and designers known for their countercultural, graphics-heavy work, has announced the launch of its newest homeware collection.
Diverse and expansive, the new collection features a wide variety of home and travel items, including towels, mugs, rugs, coasters, water bottles, key chains, tote bags, pencils, and more. A definite standout, the Brain Dead rug comes in two colorways -- blue, grey, and black or black, white, and purple -- and comes shaped to appear like the side profile of a human head.
Elsewhere, a collection of towels are delivered in psychedelic colors and patterns such as hot pink, teal, jade green, and checkerboard. In addition, the collection includes a series of pieces made in collaboration with the Estate of Ray Johnson, a '50s-era pop-art figure.
Image Credit: Brain Dead
Diverse and expansive, the new collection features a wide variety of home and travel items, including towels, mugs, rugs, coasters, water bottles, key chains, tote bags, pencils, and more. A definite standout, the Brain Dead rug comes in two colorways -- blue, grey, and black or black, white, and purple -- and comes shaped to appear like the side profile of a human head.
Elsewhere, a collection of towels are delivered in psychedelic colors and patterns such as hot pink, teal, jade green, and checkerboard. In addition, the collection includes a series of pieces made in collaboration with the Estate of Ray Johnson, a '50s-era pop-art figure.
Image Credit: Brain Dead
Trend Themes
1. Psychedelic Homeware - Creating homeware designs inspired by psychedelic art and colors to appeal to a niche market.
2. Collaborative Design - Partnering with established artists and designers to create unique and compelling homeware products.
3. Unconventional Packaging - Innovative packaging designs that tie into the homeware product's unique, countercultural branding.
Industry Implications
1. Home Decor - Incorporating psychedelic and counter-cultural designs into towels, rugs, coasters, and other home decor products to appeal to a younger audience.
2. Art and Design - Partnering with established artists and designers to create more unique and personalized homeware products that appeal to a broader market.
3. Marketing and Branding - Developing innovative and engaging packaging ideas that stand out on the shelves, reflecting the countercultural branding of the product line.
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