Sony Debuts Its Product-Inspired 'Affinity in Autonomy'
Kalin Ned — June 19, 2019 — Art & Design
References: sonydesign & dezeen
Affinity in Autonomy is an exhibition that ran during Milan Design Week. The event was organized by Japanese electronics giant Sony who explored the correlation between the human condition and the onset of forward-thinking technology. The exhibit places focus on the emergence of artificial intelligence and allows guests to explore well-curated rooms that boast things like "a field of white spheres that move as if they have their own personalities."
Affinity in Autonomy is not only an exploration of technological innovation, but it is also informed by various products that Sony has been working on. Dezeen specified that the company's robot dog Aibo is a key element in the aesthetic of the exhibition. Among other devices, this one was created in 1999 and updated with AI later on.
Affinity in Autonomy is not only an exploration of technological innovation, but it is also informed by various products that Sony has been working on. Dezeen specified that the company's robot dog Aibo is a key element in the aesthetic of the exhibition. Among other devices, this one was created in 1999 and updated with AI later on.
Trend Themes
1. Artificial Intelligence in Exhibits - The use of artificial intelligence technology in exhibit design, creating immersive, interactive experiences.
2. Product-inspired Experiences - Creating exhibits that are inspired by specific products, giving consumers unique and memorable experiences.
3. Exploring Human-technology Correlation - As technology advances, creating more opportunities for exploration of the relationship between humans and machines.
Industry Implications
1. Event Planning - The use of AI in designing exhibits and events, creating a more engaging and unique experience for attendees.
2. Consumer Electronics - Creating product-inspired exhibits that highlight the latest technological advancements and features, such as artificial intelligence integration.
3. Art and Design - Exploring the intersection between art, design and technology advancements, creating cutting-edge exhibits that showcase the latest in human-technology correlation.
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