Boxed Water Is Better Now Makes Naturally & Subtly Flavored Varieties
Laura McQuarrie — December 15, 2020 — Lifestyle
References: boxedwaterisbetter & prnewswire
Boxed Water Is Better is expanding its range of sustainable alternatives to plastic bottles and aluminum cans with four freshly flavored water varieties: Lemon, Blackberry, Cucumber and Grapefruit. The refreshing beverages undergo an eight-step purification process to provide a crisp and clean taste, now with the brightness of gentle fruit flavors. Each new packaging design shows off the vibrant color of the incorporated fruit flavor and as ever, the plant-based packaging is easy to recycle to minimize waste.
As Boxed Water CMO, Robert Koenen, says: "Our flavor launch comes at an exciting time – when consumers are looking for healthy, tasty and eco- friendly options to kick off 2021 and support a better planet. While everyone is talking about the 'new normal' we are working towards a 're-newed normal'."
Image Credit: Boxed Water Is Better
As Boxed Water CMO, Robert Koenen, says: "Our flavor launch comes at an exciting time – when consumers are looking for healthy, tasty and eco- friendly options to kick off 2021 and support a better planet. While everyone is talking about the 'new normal' we are working towards a 're-newed normal'."
Image Credit: Boxed Water Is Better
Trend Themes
1. Flavored Water - Boxed Water Is Better expands its sustainable alternatives to plastic bottles with natural and subtly flavored varieties, creating potential opportunities for the flavored water industry.
2. Eco-friendly Packaging - Boxed Water Is Better offers plant-based packaging that is easy to recycle, presenting potential opportunities for sustainable packaging innovation.
3. Healthy Beverages - Boxed Water Is Better's new flavored water varieties meet consumers' demand for healthy, tasty and eco-friendly options, creating potential opportunities for the healthy beverages market.
Industry Implications
1. Beverage - Boxed Water Is Better's expansion into flavored water varieties shows potential opportunities for the beverage industry to expand into eco-friendly and healthy alternatives.
2. Packaging - Boxed Water Is Better presents potential opportunities for sustainable packaging innovation with their plant-based and easy-to-recycle packaging.
3. Environmental Conservation - Boxed Water Is Better's eco-friendly and sustainable products present potential opportunities for the environmental conservation industry to create more sustainable solutions for everyday use.
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