Mortal Debuts the 'Mortal Power' Prebiotic Beverage
References: radcraftbeer & bevnet
‘Mortal Power’ is Mortal's first non-kombucha product, helping the company expand into the nutritional beverages industry.
Prebiotics are added to the high-performance drink, which comes in flavors like ‘Berry Cherry + Collagen,’ ‘Prickly Pear Watermelon + Magnesium,’ ‘Green Tea Lime w/Caffeine,’ and ‘Hibiscus Ginger + Electrolytes.’ Each can includes 20-30 calories, 12 oz of juice, and less than 4 grams of sugar. The ‘Mortal Power’ beverage costs $2.79 per unit.
Mortal’s founder and CEO, Becca Schepps, recognizes that “[t]he launch of Power is a major evolution for our company. We always wanted to be more than a kombucha company. Last summer we launched an alcoholic offering, and with this prebiotic sparkling water we estimate that by the end of 2022, 50 percent of our revenue will be from non-traditional kombucha products.”
Image Credit: Mortal
Prebiotics are added to the high-performance drink, which comes in flavors like ‘Berry Cherry + Collagen,’ ‘Prickly Pear Watermelon + Magnesium,’ ‘Green Tea Lime w/Caffeine,’ and ‘Hibiscus Ginger + Electrolytes.’ Each can includes 20-30 calories, 12 oz of juice, and less than 4 grams of sugar. The ‘Mortal Power’ beverage costs $2.79 per unit.
Mortal’s founder and CEO, Becca Schepps, recognizes that “[t]he launch of Power is a major evolution for our company. We always wanted to be more than a kombucha company. Last summer we launched an alcoholic offering, and with this prebiotic sparkling water we estimate that by the end of 2022, 50 percent of our revenue will be from non-traditional kombucha products.”
Image Credit: Mortal
Trend Themes
1. Prebiotic Beverages - Consumer demand for functional beverages that contain prebiotics is creating an opportunity for companies to expand their product line and capture market share in the beverage industry.
2. Non-traditional Kombucha Products - Companies can leverage their expertise in fermentation to create innovative probiotic products beyond traditional kombucha, tapping into the growing trend towards gut health.
3. Low-calorie, Low-sugar Drinks - As consumers become more health-conscious, there is a trend towards low-calorie, low-sugar drinks, creating opportunities for companies to develop products that cater to this demand.
Industry Implications
1. Functional Beverages - The functional beverages market is growing due to increasing health-consciousness among consumers, creating opportunities for companies to develop products that offer specific benefits, such as prebiotics.
2. Fermented Beverages - Companies with expertise in fermentation can leverage this knowledge to expand beyond traditional kombucha products and develop new innovative probiotic drinks.
3. Natural and Organic Beverages - As consumers become more health-conscious, demand for natural and organic beverages is increasing, creating opportunities for companies to cater to this market segment with low-calorie, low-sugar drinks that promote gut health.
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