BA Sports Nutrition Bodyarmor Edge Comes in Four Flavors
Michael Hemsworth — February 5, 2021 — Marketing
References: drinkbodyarmor & foodbev
The BA Sports Nutrition Bodyarmor Edge sports drink is an optimized hydration product for athletes and active consumers alike that will enable them to maintain agility when spending extended periods training.
The drinks are free from artificial colors, and come in four flavor options including Tropical Chaos, Berry Blitz, Orange Frenzy and Power Punch. Each of the drinks are infused with 100mg of natural caffeine along with 1,000mg of electrolytes thanks to the coconut water-based formula.
President Brent Hastie explained the new BA Sports Nutrition Bodyarmor Edge sports drinks saying, "Bodyarmor has transformed the sports drink category by providing hydration options that today’s athletes want and need – and Bodyarmor Edge is our most innovative product yet. Bodyarmor Edge combines our proven sports drink formula with a boost of natural caffeine for consumers who are looking to get more out of their day. We are excited to launch Bodyarmor Edge, another game changer in sports nutrition and performance within our portfolio of active hydration products.”
The drinks are free from artificial colors, and come in four flavor options including Tropical Chaos, Berry Blitz, Orange Frenzy and Power Punch. Each of the drinks are infused with 100mg of natural caffeine along with 1,000mg of electrolytes thanks to the coconut water-based formula.
President Brent Hastie explained the new BA Sports Nutrition Bodyarmor Edge sports drinks saying, "Bodyarmor has transformed the sports drink category by providing hydration options that today’s athletes want and need – and Bodyarmor Edge is our most innovative product yet. Bodyarmor Edge combines our proven sports drink formula with a boost of natural caffeine for consumers who are looking to get more out of their day. We are excited to launch Bodyarmor Edge, another game changer in sports nutrition and performance within our portfolio of active hydration products.”
Trend Themes
1. Natural Caffeinated Beverages - Businesses should consider infusing natural caffeine into beverages to offer consumers a healthier and more energy-boosting option.
2. Electrolyte-infused Drinks - Companies can explore the incorporation of electrolytes in their products to cater to the needs of athletes and active individuals.
3. Coconut Water-based Beverages - Companies can explore using coconut water as a natural, hydrating base for drinks in the sports and wellness industry.
Industry Implications
1. Sports Nutrition - Opportunities lie in developing hydration products with unique and healthful ingredients to cater to athletes and active consumers.
2. Beverage Manufacturing - Manufacturers can innovate by offering healthier and functional beverage options with natural ingredients for health and wellness purposes.
3. Fitness Centers - Fitness centers can incorporate natural caffeine and electrolyte-infused drinks in their vending machines or cafe menus to meet the needs of their active clientele.
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