NVIDIA Unveiled the GeForce RTX Keyboard Keycap
Colin Smith — February 18, 2022 — Tech
References: nvidia & thefpsreview
NVIDIA has unveiled its upcoming computer keycap, the 'GeForce RTX Keyboard Keycap.' One of the most popular settings in a modern video game is 'RTX Ray Tracing,' which enables an extremely high visual quality of light rays due to real-time light simulation. NVIDIA often showcases this feature in a video game with the tagline 'RTX ON' as compared to 'RTX OFF,' to show the difference in visual fidelity.
Now, users can enable 'RTX ON' on their keyboards by installing this keycap. This is metaphorical, as keyboards cannot actually enable RTX Ray Tracing, however it is a comical product that is sure to be purchased by fans of gaming and NVIDIA's products. The GeForce RTX Keyboard Keycap has not yet been confirmed to be a regular retail product, and instead, NVIDIA has notified customers to follow the brand's social media channels for a chance to win one through various giveaways.
Image Credit: NVIDIA
Now, users can enable 'RTX ON' on their keyboards by installing this keycap. This is metaphorical, as keyboards cannot actually enable RTX Ray Tracing, however it is a comical product that is sure to be purchased by fans of gaming and NVIDIA's products. The GeForce RTX Keyboard Keycap has not yet been confirmed to be a regular retail product, and instead, NVIDIA has notified customers to follow the brand's social media channels for a chance to win one through various giveaways.
Image Credit: NVIDIA
Trend Themes
1. Gaming Keycap Accessories - There is an opportunity for keyboard accessory companies to develop unique keycaps that cater to various gaming software-themed designs.
2. Gamification Marketing - Brands can take advantage of gamification marketing tactics by creating products that complement gaming themes and concepts to attract gaming audiences.
3. AR/VR Keycaps - Keycap manufacturers can integrate augmented or virtual reality technologies onto keycap designs, making them more interactive and engaging.
Industry Implications
1. Gaming Hardware - Companies in the gaming hardware industry can develop and sell gaming keycap accessories to supplement their existing product lines.
2. Marketing and Advertising - This trend opens new avenues for incorporating gamification into marketing and advertising campaigns as a way to reach a younger demographic.
3. AR/VR Hardware - The trend of AR/VR keycaps creates opportunities for companies in the hardware industry to create new and innovative interactive devices that consumers will want.
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