Kanti Focuses on Melanin-Rich Skin
Grace Mahas — August 28, 2020 — Fashion
References: kanti.us
Kanti is a black-owned indie skincare brand founded by Alisha Ricki and Keamone F. The brand is focused on responding to the needs of black and brown skin tones, rather than just considering them as an afterthought. The brand recently launched its first product, the Likuid Gold Luxury Glo Oil.
Made using a unique blend of baobab oil and 24k gold, the Likuid Gold Luxury Glo Oil is designed to brighten your complexion while providing intense moisture and creating a more even complexion through continued use. The oil will protect your skin from enviornmental stressors while fighting inflammation. In addition, the new product is lightweight and nongreasy with a non-comedogenic formulation that won't clog pores or cause breakouts.
Image Credit: Kanti
Made using a unique blend of baobab oil and 24k gold, the Likuid Gold Luxury Glo Oil is designed to brighten your complexion while providing intense moisture and creating a more even complexion through continued use. The oil will protect your skin from enviornmental stressors while fighting inflammation. In addition, the new product is lightweight and nongreasy with a non-comedogenic formulation that won't clog pores or cause breakouts.
Image Credit: Kanti
Trend Themes
1. Black-owned Skincare - Opportunity for more black-owned skincare brands to cater for diverse skin tones in the market
2. Natural Ingredients - Increasing popularity of natural ingredients in skincare formulations that promise to be non-toxic and dermatologist approved
3. Customization - Growing trend in personalized skincare regimens that consider individual differences such as skin type, age, and ethnicity
Industry Implications
1. Skincare - Opportunity for skincare brands to diversify and create innovative products that cater to diverse skin tones
2. Beauty - Opportunity for beauty brands to collaborate with black-owned businesses and support their mission
3. E-commerce - Opportunity for e-commerce platforms that offer personalized skincare solutions, using natural ingredients and technology to create more inclusive products
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