Heaven Skincare's Vegan Eye Cream Eases Puffiness and Dark Circles
Laura McQuarrie — August 28, 2020 — Fashion
References: shop.heavenskincare & cosmeticsbusiness
Heaven Skincare's Nettle Venom Eyes is a vegan eye cream that is being introduced following the success of the brand's Nettle Venom Anti-Ageing Cream, which uses nettle venom as a vegan-friendly alternative to bee venom. The 100% plant-based eye cream is designed to reduce puffiness and dark circles around the delicate eye area, all the while softening fine lines and wrinkles.
After the launch of the popular Nettle Venom Anti-Ageing Cream, Heaven Skincare found fans asking for a version of the same rich formula with NETTATOXIN that could be used specifically around the eyes. Like bee venom, nettle venom activates the body's natural defenses and reparative processes—even though no damage is caused in the process of applying the potent, plant-based formula to the skin.
Image Credit: Heaven Skincare
After the launch of the popular Nettle Venom Anti-Ageing Cream, Heaven Skincare found fans asking for a version of the same rich formula with NETTATOXIN that could be used specifically around the eyes. Like bee venom, nettle venom activates the body's natural defenses and reparative processes—even though no damage is caused in the process of applying the potent, plant-based formula to the skin.
Image Credit: Heaven Skincare
Trend Themes
1. Plant-based Skincare - Opportunity for creating more plant-based skincare products that cater to the growing demand for vegan-friendly alternatives.
2. Nettle Venom - Innovation opportunity to explore the potential of nettle venom as a vegan-friendly alternative to bee venom in skincare products.
3. Eye Care - Growing market for specialized eye care products that target issues such as puffiness, dark circles, fine lines, and wrinkles.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can tap into the trend of plant-based skincare and develop eye care products that are vegan-friendly and effective.
2. Natural and Organic Products - Opportunity for natural and organic skincare brands to explore the use of nettle venom as a botanical alternative to traditional bee venom.
3. Anti-aging Market - Opportunity to create innovative anti-aging eye creams that incorporate plant-based ingredients and provide targeted solutions for common eye area concerns.
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