Smellit Incorporates The Sense Of Smell Into Home Entertainment
Holger Mohr — March 17, 2009 — Unique
References: behance.net
While watching TV in 3D is still considered an incredible innovative, Smellit is taking television to the next level by incorporating the sense of smell.
The Smellit uses 118 scent cartridges connected to the TV, each with a different aroma. The DVD or Blue Ray will be designed to signal the Smellit TV so that new cartridges are activated at 10-20 second intervals.
The Smellit concept was devised by Portuguese company, Nuno Teixeira.
Scentvertising is a big marketing topic these days, and many companies are investing in creating their own scents, so the Smellit TV could be the beginning of something big.
The Smellit uses 118 scent cartridges connected to the TV, each with a different aroma. The DVD or Blue Ray will be designed to signal the Smellit TV so that new cartridges are activated at 10-20 second intervals.
The Smellit concept was devised by Portuguese company, Nuno Teixeira.
Scentvertising is a big marketing topic these days, and many companies are investing in creating their own scents, so the Smellit TV could be the beginning of something big.
Trend Themes
1. Scented Entertainment - Embracing the sense of smell as a key element in home entertainment opens up opportunities for immersive and enhanced viewing experiences.
2. Multi-sensory Media - Incorporating additional senses like smell into media consumption introduces a new dimension of sensory engagement, potentially transforming the way we experience movies, TV shows, and other forms of entertainment.
3. Scentvertising Revolution - The rise of scent marketing presents a disruptive opportunity for businesses to explore how they can leverage scents to enhance brand experiences, create emotional connections, and differentiate themselves in the market.
Industry Implications
1. Home Entertainment - The integration of smell into TVs and media players opens up possibilities for manufacturers and content creators to innovate, creating new products and content that revolutionize the way people enjoy entertainment at home.
2. Marketing and Advertising - The advancement of scentvertising technology like the Smellit TV opens up avenues for marketers and advertisers to tap into the olfactory dimension, creating unique and memorable brand experiences that leave a lasting impression on consumers.
3. Fragrance Industry - The introduction of scent-focused home entertainment devices creates opportunities for fragrance companies to develop and distribute scents optimized for different types of media, catering to the growing demand for multi-sensory experiences.
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