Target is Selling a Reese's Pieces Advent Calendar This Holiday
Katherine Pendrill — November 8, 2019 — Lifestyle
References: intl.target & delish
There are advent calendars filled with everything from sparkling wine to gourmet cheeses, and now there is also a Reese's Pieces Advent Calendar. Available from Target and Rite Aid, the new advent calendar is the tastiest way to count down to Christmas.
The Reese's Pieces Advent Calendar was recently spotted by Instagram snack sleuth @markie_devo at his local Rite Aid. In addition to 18 mini packs of Reese's Pieces, the calendar also contains six packages of Reese's Peanut Butter Cup Miniatures. This means there are plenty of ways to get your peanut butter and chocolate fix this holiday season. The Target description for the product also notes that there is a fun word search on the back to keep kids entertained between opening each door of the calendar.
Image Credit: Target.
The Reese's Pieces Advent Calendar was recently spotted by Instagram snack sleuth @markie_devo at his local Rite Aid. In addition to 18 mini packs of Reese's Pieces, the calendar also contains six packages of Reese's Peanut Butter Cup Miniatures. This means there are plenty of ways to get your peanut butter and chocolate fix this holiday season. The Target description for the product also notes that there is a fun word search on the back to keep kids entertained between opening each door of the calendar.
Image Credit: Target.
Trend Themes
1. Advent Calendar Craze - The rise in popularity of unique and unconventional advent calendars presents an opportunity for brands to create innovative and personalized countdown experiences.
2. Candy and Treat Advent Calendars - The demand for candy and treat-filled advent calendars offers a potential market for companies to develop creative and indulgent holiday-themed products.
3. Interactive and Engaging Advent Calendars - The inclusion of games, puzzles, or other interactive elements in advent calendars can capture consumers' attention and provide an opportunity for brands to enhance the countdown experience.
Industry Implications
1. Confectionery - Confectionery companies can leverage the popularity of candy-filled advent calendars to create unique and exciting holiday products that cater to consumers' cravings for sweets.
2. Retail - Retailers can tap into the advent calendar craze by offering a variety of themed calendars, partnering with different brands, and creating exclusive and limited-edition options.
3. Branding and Marketing - Branding and marketing agencies can help companies seize the opportunity of the advent calendar trend by designing engaging and memorable experiences that reinforce brand messaging and capture consumer attention.
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