Morrisons Laundry Care Packaging Incorporates a Familiar-Looking Label
Amelia Roblin — October 3, 2011 — Marketing
References: stbdesign & packagingoftheworld
When you want to find out something about your clothing, you'll be inclined to look at the tag stitched into the seam. Comprehensive sources for learning about fabric and cleaning instructions, labels are what the wearer consults before tossing his garments into the washing machine for the first time.
Stocks Taylor Benson took the tiny embroidered tag as inspiration for designing a new visual identity for Morrisons Laundry Care packaging so that determining the ideal detergent product would become an easy task. Each bottle of laundry soap features an illustration of an inner T-shirt neckline, revealing a magnified label on which the cleanser's information is displayed. Complete with iconic washing instructions symbols, Morrisons Laundry Care packaging makes the product look much more familiar and accessible to the consumer.
Stocks Taylor Benson took the tiny embroidered tag as inspiration for designing a new visual identity for Morrisons Laundry Care packaging so that determining the ideal detergent product would become an easy task. Each bottle of laundry soap features an illustration of an inner T-shirt neckline, revealing a magnified label on which the cleanser's information is displayed. Complete with iconic washing instructions symbols, Morrisons Laundry Care packaging makes the product look much more familiar and accessible to the consumer.
Trend Themes
1. Visual Identity Packaging - Opportunity for companies to design packaging with visual elements that are instantly recognizable and informative.
2. Consumer-friendly Labels - Companies can create labels that are easy for consumers to understand and make informed purchasing decisions.
3. Iconic Symbol Integration - Incorporating recognizable symbols into product packaging enhances consumer familiarity and accessibility.
Industry Implications
1. Laundry Care - Laundry care product manufacturers can incorporate visual identity packaging to make their products more user-friendly.
2. Consumer Goods - Companies in the consumer goods industry can improve brand recognition and consumer trust by utilizing consumer-friendly labels.
3. Packaging Design - Opportunity for packaging design companies to create visually appealing packaging that incorporates iconic symbols and enhances consumer experience.
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