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Caffeinovation

Caffeinated beverages as a lifestyle accessory

Implications - Carrying a coffee is as much a social status symbol as having the season’s must-have handbag. While in the past few years, this was achieved by carrying a Starbucks-branded cup, the movement now also includes unique anti-branded accessories that prove someone brews their joe at home.
Trend Themes
1. Caffeinated Beverages as Social Status Symbols - Companies can create unique anti-branded accessories to make coffee drinking a social status symbol and promote home brewing
2. Innovative Coffee Consumption Methods - Companies can explore new coffee drinking methods such as burn-proof coffee mugs, computer and coffee on the go, robotic coffee tasters and spoonless coffee sticks to provide a unique and convenient coffee drinking experience
3. Eco-friendliness in Coffee Industry - Companies can develop eco-friendly and compostable products such as plates made of coffee grounds and pedal-powered coffee retailers to serve customers while being environmentally conscious
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can develop new and innovative coffee drinking methods and products to cater to the growing demand for unique and convenient coffee experiences
2. Marketing and Advertising Industry - Marketing and advertising industry professionals can promote coffee drinking as a social status symbol and create more shockvertising campaigns like Stella Espresso Coffee to attract attention
3. Sustainability Industry - Sustainability professionals can explore eco-friendly alternatives in the coffee industry such as creating products made of coffee grounds and promoting pedal-powered coffee retailers
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
13 Featured
140,810 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Shockvertising with Bite
Shockvertising with Bite
Stella Espresso Coffee
This is an ad from Stella Espresso Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much "bite" it really has. The scorpion, which is made out of coffee… MORE
play_circle_filledCoffee Printer
Coffee Printer
Custom Edible Ink Images
"Give me a grande caramel espresso drink with an... image of the Mona Lisa painting on top. No! Make it that picture of me and my grandma at the Grand Canyon. Here, it's on this flash drive." You wouldn't… MORE
Convenient Caffeine Carriers
Convenient Caffeine Carriers
Coffee Bags
This is one of those simple inventions that matter more than most technological advances. As all coffee lovers know, carrying coffee in an unwieldy tray is inconvenient and downright dangerous at times.… MORE
Coffee Makers of the Future
Coffee Makers of the Future
Nespresso Design Contest Winners
Well known for their sexy and creative coffee maker designs Nespresso gives us a peek at the future of coffee designs with the announcement of the winners of their second Nespresso Design Contest at an… MORE
Pedal-Powered Coffee Retailers
Pedal-Powered Coffee Retailers
Bikecaffe
When innovating, it's wise to build off a product with hot demand, like coffee. Bikecaffe combined the love of freshly brewed joe with convenience and a hot societal trend: being eco-friendly. What resulted… MORE
Plates Made of Coffee Grounds
Plates Made of Coffee Grounds
SPROUT Zero-Waste Restaurant
We've seen some creative master thesis ideas, but Matthijs Vogels' Cradle-to-Cradle project nears the top of my favourites list. Fed up with the vast amount of food people waste, Vogels created SPROUT,… MORE
Computer & Coffee on the Go
Computer & Coffee on the Go
Yuno PC Mug
Java beans lovers are gonna love love love this. The Yuno PC is a new personal computer concept that allows you to get the most out of your morning coffee. You dont have to go sit at your computer or… MORE
Coffee Softdrinks
Coffee Softdrinks
JavaPop Organic Coffee On-The-Go
Who, besides the British who have their tea, is able to start the work day without that much-needed shot of caffeine? That being said, who has time to brew a nice fresh cup of coffee? In recent years,… MORE
Hidden Messages in Coffee
Hidden Messages in Coffee
Sunman Kwon's Message of Love
It is interesting that North Americans are often turned off by the wet, dark grinds at the bottom of their cup of coffee, while Europeans cherish the last sip as a treat of concentrated goodness. Creative… MORE
Spoonless Coffee
Spoonless Coffee
Sticks of Coffee, Cream and Sugar by Hye-Yeon Choi
Yanko Design is of the opinion that if this idea catches on, we might witness the possible demise of the coffee/tea spoon. But they are probably half joking. Anyway, the product, designed by Hye-Yeon Choi,… MORE
Double Buzzing
Double Buzzing
Campari Liqueur Will Make Coffee Hooch, Illyquore
Buzzing right into the domains of Starbucks booze and Kahlua coffee liqueur, Campari, the Italian liqueur company is blending with a compatriot company called Illy to give you a better buzz two ways. Together,… MORE
Elaborate Burn-Proof Coffee Mug
Elaborate Burn-Proof Coffee Mug
Brugo
This seemingly 'normal' coffee mug is an engineering marvel on the inside. Like traditional vessels of our morning nectar, the Brugo mug keeps its contents hot, acting as an insulator. But, with each sip,… MORE
Robotic Coffee Taster
Robotic Coffee Taster
Nestle Java Assesser
I've always held the opinion that food and beverage critics are nothing more than an ancient bloodline bent on protecting the family business at all costs. The sayings 'Beauty is in the eye of the beholder'… MORE