Caffeinated beverages as a lifestyle accessory
Implications - Carrying a coffee is as much a social status symbol as having the season’s must-have handbag. While in the past few years, this was achieved by carrying a Starbucks-branded cup, the movement now also includes unique anti-branded accessories that prove someone brews their joe at home.
Trend Themes
1. Caffeinated Beverages as Social Status Symbols - Companies can create unique anti-branded accessories to make coffee drinking a social status symbol and promote home brewing
2. Innovative Coffee Consumption Methods - Companies can explore new coffee drinking methods such as burn-proof coffee mugs, computer and coffee on the go, robotic coffee tasters and spoonless coffee sticks to provide a unique and convenient coffee drinking experience
3. Eco-friendliness in Coffee Industry - Companies can develop eco-friendly and compostable products such as plates made of coffee grounds and pedal-powered coffee retailers to serve customers while being environmentally conscious
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can develop new and innovative coffee drinking methods and products to cater to the growing demand for unique and convenient coffee experiences
2. Marketing and Advertising Industry - Marketing and advertising industry professionals can promote coffee drinking as a social status symbol and create more shockvertising campaigns like Stella Espresso Coffee to attract attention
3. Sustainability Industry - Sustainability professionals can explore eco-friendly alternatives in the coffee industry such as creating products made of coffee grounds and promoting pedal-powered coffee retailers
13 Featured
140,370 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
