Plantronics' 'BackBeat FIT Family' Appeals to Workout Enthusiasts
Laura McQuarrie — September 21, 2017 — Tech
References: plantronics & nasdaq
As a follow-up to the release of its BackBeat wireless headphones, Plantronics is unveiling the BackBeat FIT Family collection, which aims to provide an affordable, wireless and sweat-resistant range of audio accessories for working out.
Items in the BackBeat FIT Family include the BackBeat FIT 300 and 500 Series, as well as the BackBeat FIT Training Edition and BackBeat FIT Boost Edition, which can be paired with a six-month subscription the PEAR Personal Coach app for on-demand coaching. To top up battery life, the wireless headphones in the range may be packed away in water-resistant charging pouches.
Rather than appealing only to those who prefer a specific type of working out, these wireless audio accessories are meant to be versatile enough for anyone, at any fitness level, who enjoys everything from yoga to bodyweight or marathon training.
Items in the BackBeat FIT Family include the BackBeat FIT 300 and 500 Series, as well as the BackBeat FIT Training Edition and BackBeat FIT Boost Edition, which can be paired with a six-month subscription the PEAR Personal Coach app for on-demand coaching. To top up battery life, the wireless headphones in the range may be packed away in water-resistant charging pouches.
Rather than appealing only to those who prefer a specific type of working out, these wireless audio accessories are meant to be versatile enough for anyone, at any fitness level, who enjoys everything from yoga to bodyweight or marathon training.
Trend Themes
1. Affordable Wireless Headphones - Opportunity for companies to create affordable wireless audio accessories for different purposes such as sports, gaming, and music.
2. Sweat-resistant Technology - Disruptive innovation opportunity for companies to incorporate sweat-resistant technology into various electronic devices such as smartwatches, earphones, and fitness trackers.
3. On-demand Coaching Apps - Opportunity for developers to create on-demand coaching apps that offer personalized workout plans and coaching sessions to users anytime, anywhere.
Industry Implications
1. Sports Equipment - Disruptive opportunity for companies producing sports equipment such as smart dumbbells to make them sweat-resistant and incorporate wireless headphones and on-demand coaching functionalities.
2. Gaming - Opportunity for gaming companies to produce gaming headphones that are affordable, wireless, and sweat-resistant, providing users with an immersive gaming experience.
3. Music - Opportunity for music equipment companies to produce affordable, wireless earphones that are sweat-resistant and provide high-quality, crystal-clear sound to users.
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