Consumers Can Personalize Their Apple AirPods with ColorWare
References: colorware & techcrunch
For consumers looking to add some personal style to Apple's newly released Bluetooth headphones, they can customize the colors of their AirPods with ColorWare. Though ColorWare has been offering its device paint jobs since the early 2000s, the Apples newest earphones are an ideal product for ColorWare to focus on, since the buds are currently only available in white upon purchase.
There are two ways to color one's AirPods with ColorWare. Consumers have the option to purchase their earphones through a retail channel and then pay ColorWare a premium of $130 to get them customized, or they can order a brand new pair directly through ColorWare, with their colors of choice, for a total of $289.
ColorWare offers 58 different colors to choose from, as well as either gloss or matte finish. Consumers also have complete flexibility when picking their AirPod colors, with the option to color the case, left earbud, and right earbud completely differently if they so please.
There are two ways to color one's AirPods with ColorWare. Consumers have the option to purchase their earphones through a retail channel and then pay ColorWare a premium of $130 to get them customized, or they can order a brand new pair directly through ColorWare, with their colors of choice, for a total of $289.
ColorWare offers 58 different colors to choose from, as well as either gloss or matte finish. Consumers also have complete flexibility when picking their AirPod colors, with the option to color the case, left earbud, and right earbud completely differently if they so please.
Trend Themes
1. Customized Earphones - The trend towards personalized electronics accessories opens up opportunities for companies like ColorWare to offer customized options for consumers.
2. Device Personalization - Consumers increasingly want to add a personal touch to their electronic devices, presenting opportunities for companies like ColorWare to provide customization services.
3. Color Customization - The demand for customizable color options in consumer electronics, as seen with ColorWare's offering, highlights a trend towards individualized style and personalization.
Industry Implications
1. Electronics Accessories - The electronics accessories industry can explore opportunities to offer customization services, like ColorWare, that cater to consumers' desire for personalized style.
2. Retail - Retailers can partner with customization companies, like ColorWare, to offer customized products and capitalize on the trend towards personalized electronics accessories.
3. Consumer Electronics - Companies in the consumer electronics industry can adapt by offering customizable color options for their products, following the trend set by ColorWare's customized AirPods.
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