Adidas Star Wars App Lets You Laser Your Facebook Buddies
boom chicky boom — December 20, 2009 — Fashion
Adidas is introducing their ‘Original Star Wars Collection’ arrival in January with a mash—a Google Maps/Facebook Connect in a Star Wars Death Star Superlaser’ mash-up application.
Using realistic 'Star Wars' Death Star footage and Darth Vader at the helm of the control center, the Adidas Star Wars app lets you target your Facebook friends by zoning in on their location with the Superlaser and then zapping them to oblivion. All that remains in the spot is Adidas logo imprint with the words ‘The Adidas Originals Star Wars Collection’ is ‘Hitting Your Street in January 2010.’
I tried the Adidas Star Wars app and thought it was fun. I blew up a couple of my friends who have since ‘unfriended’ me. Obviously, they can’t take a joke.
Using realistic 'Star Wars' Death Star footage and Darth Vader at the helm of the control center, the Adidas Star Wars app lets you target your Facebook friends by zoning in on their location with the Superlaser and then zapping them to oblivion. All that remains in the spot is Adidas logo imprint with the words ‘The Adidas Originals Star Wars Collection’ is ‘Hitting Your Street in January 2010.’
I tried the Adidas Star Wars app and thought it was fun. I blew up a couple of my friends who have since ‘unfriended’ me. Obviously, they can’t take a joke.
Trend Themes
1. Social Media Gaming - The Adidas Star Wars app demonstrates the potential for combining social media and gaming through its interactive Facebook Connect and Google Maps functions.
2. Brand Awareness Through Fun Marketing Campaigns - The Adidas Originals Star Wars Collection app illustrates how companies can use playful and memorable campaigns to promote their products and boost brand recognition.
3. Virtual Reality Advertising - The use of realistic 'Star Wars' Death Star footage in the Adidas Star Wars app highlights a potential pathway for creating innovative virtual reality advertisements.
Industry Implications
1. Sportswear - Companies in the sportswear industry can explore how they can seamlessly incorporate gaming elements into their marketing campaigns to reach a younger and more digitally-savvy audience.
2. Social Media - The Adidas Star Wars app underscores the potential for further integration between social media and entertainment industries, as well as the potential for social media platforms to monetize through gaming advertisements.
3. Marketing - Marketing agencies can capitalize on the success of the Adidas Originals Star Wars Collection app to develop and expand upon alternative fun and interactive marketing campaigns for their clients.
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