The Disney Fairy Tale Wedding Collection is for Grown-Up Princesses
Michael Hines — April 29, 2011 — Fashion
References: alfredangelo & buzzfeed
I think it is safe to say that most women will lose their minds when they discover Alfred Angelo's new Disney Fairy Tale Wedding collection. Alfred Angelo's Disney collection features seven different wedding gowns, each designed after a gown worn by a Disney princess.
Disney classics such as Sleeping Beauty and Snow White are featured here, as are newcomers like The Princess and the Frog. Each dress comes in white and are made to fit princesses of any size. It is a smart move by Disney in creating apparel aimed at an older demographic. The Disney Fairy Tale Wedding collection provides women who grew up idolizing princesses like Ariel or Belle the chance to get married looking just like them. Hopefully, this collection doesn't influence a men's spin-off. I like Disney movies as much as the next guy, but there is no way that I will be married while dressed as Aladdin.
Disney classics such as Sleeping Beauty and Snow White are featured here, as are newcomers like The Princess and the Frog. Each dress comes in white and are made to fit princesses of any size. It is a smart move by Disney in creating apparel aimed at an older demographic. The Disney Fairy Tale Wedding collection provides women who grew up idolizing princesses like Ariel or Belle the chance to get married looking just like them. Hopefully, this collection doesn't influence a men's spin-off. I like Disney movies as much as the next guy, but there is no way that I will be married while dressed as Aladdin.
Trend Themes
1. Fairytale-inspired Fashion - Designing clothing and accessories that take inspiration from beloved fairytale characters presents an opportunity for businesses to tap into a nostalgic and whimsical market.
2. Personalized Wedding Fashion - With its Disney Fairy Tale Wedding Collection, Alfred Angelo demonstrates the potential for businesses to create personalized and memorable wedding fashion that caters to specific interests and preferences.
3. Multigenerational Marketing - Creating products that appeal to both younger and older generations, like the Disney Fairy Tale Wedding Collection, presents an opportunity for businesses to broaden their customer base and tap into multiple demographics.
Industry Implications
1. Wedding Industry - The Disney Fairy Tale Wedding Collection shows how businesses in the wedding industry can innovate by offering unique and personalized fashion options for brides and grooms-to-be.
2. Fashion Industry - By taking inspiration from iconic fairytales and beloved characters, designers and retailers in the fashion industry can create new lines and products that appeal to a wide audience of all ages.
3. Entertainment Industry - The success of the Disney Fairy Tale Wedding Collection demonstrates the potential for businesses in the entertainment industry to expand their brand by creating merchandise and fashion inspired by their iconic characters and franchises.
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