Japan's Kirin Beer Garden is Serving Blue Beer for the World Cup
Laura McQuarrie — June 4, 2014 — Lifestyle
References: en.rocketnews24
In celebration of the upcoming 2014 FIFA World Cup, Tokyo's Kirin beer garden has introduced a special blue beer that will be available throughout the summer. When you think about the World Cup this year, the first colors that come to mind are probably yellow and green, representative of this year's host country. However, this blue beer pays tribute to the Japanese soccer team, Samurai Blue.
Although blue is typically a color that's not very appetizing, people seem to be just fine with drinking novelty green beers on St. Patrick's Day. As well as its outrageous color, another thing that will entice people to try it is the beer's refreshingly bitter-tasting frozen foam, which you have to get at before you can get to the blue brew.
Although blue is typically a color that's not very appetizing, people seem to be just fine with drinking novelty green beers on St. Patrick's Day. As well as its outrageous color, another thing that will entice people to try it is the beer's refreshingly bitter-tasting frozen foam, which you have to get at before you can get to the blue brew.
Trend Themes
1. Colored Beverages - There is an opportunity for companies to innovate with adding unique colors to their beverages, like blue beer.
2. Novelty Packaging - A trend in marketing with innovative packaging designs that attract customers to purchase products, like blue beer in a World Cup celebration-themed can or bottle.
3. Frozen Foam Toppings - There is an opportunity for companies to introduce new, refreshing frozen foam toppings to add a differentiating factor to their beverages, similar to what Kirin has done with their blue beer.
Industry Implications
1. Food and Beverage - Food and beverage manufacturers can capitalize on this trend by creating unique, colorful offerings that will drive curiosity and excitement amongst their customers.
2. Packaging - Packaging companies can explore the trend of innovative packaging design that not only protects the product but also engages and excites the customer.
3. Hospitality - Bars and restaurants can use this trend to create limited edition menu items ideal for particular celebrations or major sporting events. Offering new and unique dishes or drinks brings in customers and increases foot traffic.
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