Japan's Bourbon Disney Water is Printed with Princesses
Laura McQuarrie — June 18, 2014 — Lifestyle
References: entabe.jp & en.rocketnews24
Although its name is deceptive, Bourbon is a Japanese company that sells a variety of sweet treats, chocolate and mineral water, including a special new line of Disney water.
Each of the bottles features illustrations of princesses like Snow White, Cinderella and Rapunzel in a charming watercolor style. There's nothing really fancy about the water bottles themselves, but anything automatically becomes much cuter with a Disney princess on it. As well as drawings of some of the most classic princesses, Bourbon is also introducing a few more special bottles featuring the princesses from the hit film Frozen too.
The Disney water Bourbon bottles are set to go on sale in Japan on the 15th of July and there will probably be a lot of Disney fans young and old going after these water bottles.
Each of the bottles features illustrations of princesses like Snow White, Cinderella and Rapunzel in a charming watercolor style. There's nothing really fancy about the water bottles themselves, but anything automatically becomes much cuter with a Disney princess on it. As well as drawings of some of the most classic princesses, Bourbon is also introducing a few more special bottles featuring the princesses from the hit film Frozen too.
The Disney water Bourbon bottles are set to go on sale in Japan on the 15th of July and there will probably be a lot of Disney fans young and old going after these water bottles.
Trend Themes
1. Disney-themed Products - Companies can innovate by printing popular cartoon graphics on everyday items to attract fans of the characters.
2. Water Bottles for Children - Brands can target the children's demographic by printing cartoon illustrations on common commodities like water bottles, making them more appealing and kid-friendly.
3. Nostalgic Trends - Using classic characters on everyday items allows companies to tap into customers' feelings of fondness and nostalgia, which are powerful motivators for making purchases.
Industry Implications
1. Food and Beverage - Companies can integrate popular cartoon illustrations into packaging designs to make items more appealing or nostalgic.
2. Retail - Children and nostalgia trends can be profitable in the retail industry by creating products that are more appealing through the use of popular cartoon illustrations.
3. Marketing and Advertising - Firms can meet their customer bases' emotional needs and preferences by using nostalgic or well-loved cartoon illustrations in their advertising and promotions.
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