IKEA's 'LURVIG' Pet Product Range Boasts Furniture and Accessories
Ellen Smith — October 5, 2017 — Art & Design
More often than not, homeowners are left sacrificing their interior aesthetic to incorporate pet-friendly furniture, which is why IKEA recently launched the 'LURVIG' pet product range -- a new line of gorgeous pet products for cats and dogs that homeowners can display with pride.
The line ranges from beautifully minimalist cat scratching posts, to relaxing pet abodes that can be hidden in cabinets that come complete with everything a furry friend needs to thrive. The collection demonstrates a thorough understanding of pet ownership, retailing stylish feeding bowls, traveling cases and even wall hooks designed specifically to hold the multiple leashes and accessories one might have laying around. Each product is available in a wide range of colors and patterns, ensuring each item can properly reflect the functional and aesthetic requirements of a homeowner.
The line ranges from beautifully minimalist cat scratching posts, to relaxing pet abodes that can be hidden in cabinets that come complete with everything a furry friend needs to thrive. The collection demonstrates a thorough understanding of pet ownership, retailing stylish feeding bowls, traveling cases and even wall hooks designed specifically to hold the multiple leashes and accessories one might have laying around. Each product is available in a wide range of colors and patterns, ensuring each item can properly reflect the functional and aesthetic requirements of a homeowner.
Trend Themes
1. Design-focused Pet Accessories - Opportunity for designers and manufacturers to create stylish and functional accessories for pets that complement the home decor.
2. Multi-purpose Pet Furniture - Room for innovation in creating furniture that serves a dual purpose of being pet-friendly and aesthetically pleasing for homeowners.
3. Personalized Pet Products - A trend towards customized pet products that allow homeowners to express their unique style while catering to their pets' needs.
Industry Implications
1. Home Decor and Furniture - An opportunity for the home decor and furniture industry to cater to pet owners by offering pet-friendly and stylish products.
2. Pet Accessories and Supplies - The pet accessories and supplies industry can innovate by designing fashionable and functional products that align with homeowners' design preferences.
3. Design and Manufacturing - Designers and manufacturers have the potential to disrupt the market by creating innovative and attractive pet products that enhance the overall home decor.
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