Glossier Serums Have Been Re-Released in Larger Bottles
Ellen Smith — May 14, 2019 — Pop Culture
Glossier serums have been re-released, speaking to the demand for affordable skincare solutions, while representing the cult-favorite makeup brand's venture into the preventative care world.
The products includes the Super Bounce, which adds moisture, The Super Pure, which fights acne and the Super Glow which is packed with vitamin C to even out the skin tone. The products arrive in a trio, but can be purchased separately and feature vibrant but minimalist packaging that's designed specifically for Millennials. The major difference between the newly released products, and the initially released ones is the sizing, as the bottles now arrive in 30 ML bottles.
Each bottle was designed to target the common skincare problems that Millennials deal with.
The products includes the Super Bounce, which adds moisture, The Super Pure, which fights acne and the Super Glow which is packed with vitamin C to even out the skin tone. The products arrive in a trio, but can be purchased separately and feature vibrant but minimalist packaging that's designed specifically for Millennials. The major difference between the newly released products, and the initially released ones is the sizing, as the bottles now arrive in 30 ML bottles.
Each bottle was designed to target the common skincare problems that Millennials deal with.
Trend Themes
1. Affordable Skincare Solutions - The demand for affordable skincare solutions presents opportunities for disruptive innovations in developing cost-effective yet effective products.
2. Preventative Care - Glossier's venture into the preventative care world highlights a trend towards proactive approaches to skincare, creating opportunities for innovative products that focus on prevention rather than treatment.
3. Minimalist Packaging - The vibrant yet minimalist packaging designed specifically for Millennials reflects a trend towards simplified and aesthetically pleasing product designs, opening up opportunities for disruptive packaging solutions.
Industry Implications
1. Skincare - The re-release of Glossier serums indicates the potential for disruption in the skincare industry, as consumers seek affordable and effective solutions.
2. Cosmetics - Glossier's expansion into serums showcases an opportunity for innovation within the cosmetics industry, where preventive skincare products are gaining popularity.
3. Packaging - The minimalist packaging trend seen in Glossier's re-released serums suggests a space for disruptive innovation within the packaging industry, as brands focus on creating visually appealing designs with a minimalist approach.
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