This Spoof Video Imagines What the Apple iWatch Might Be Like
Laura McQuarrie — June 2, 2014 — Tech
With wearable technology on the rise and Apple's WWDC 2014 conference kicking off today, there have been numerous rumors circulating about the Apple iWatch. While the Apple iWatch seems to be a very real project that Apple has indeed been working on, this spoof begs the question: is it necessary?
In this mock Apple video, the giant brand adopts the slogan 'Because We Can,' and attempts to get the iWatch to do everything. Instead of just being a watch, this ridiculous device is basically like having a smaller version of an iPhone strapped to your wrist. However, in this case, its micro size and positioning on the body make it extremely awkward and completely render it nearly useless for tasks like gaming, charging and listening to music via headphones.
In this mock Apple video, the giant brand adopts the slogan 'Because We Can,' and attempts to get the iWatch to do everything. Instead of just being a watch, this ridiculous device is basically like having a smaller version of an iPhone strapped to your wrist. However, in this case, its micro size and positioning on the body make it extremely awkward and completely render it nearly useless for tasks like gaming, charging and listening to music via headphones.
Trend Themes
1. Wearable Tech Spoofs - Wearable tech brands can incorporate humor into their marketing and design to engage with audiences and stand out in a competitive market.
2. Multi-functional Wearable Devices - Developing a new generation of smartwatches to perform complex functions like gaming, charging, and playing music, making use of the latest technologies available.
3. Minimalist Design - Creating simple and intuitive interfaces for wearable devices to maximize usability and appeal to a broader consumer market.
Industry Implications
1. Consumer Electronics - Product developers can leverage the evolving market trends in wearable technology to introduce innovative products that transform people's lifestyles.
2. Marketing and Advertising - Brands can create engaging and humorous content like spoof videos to promote their products and generate social buzz and amplify reach.
3. Fashion Design - Collaborations between technology and fashion could lead to a new generation of wearable devices that prioritize aesthetics and functionality.
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