Revival of 90's pop culture brings fond memories to upbeat fashion
Implications - Children of the 80s have taken to wearing nostalgic fashions reminiscent of retro pop culture of the 1990s. Consumers are leaning toward stylish wear that reminds them of their more carefree youth including then-loved music, movies and games while fashion takes a turn toward glamorizing nostalgic memories.
Trend Themes
1. Nostalgic Fashion - Consumers enjoy vintage, retro, and unconventional styles that remind them of their carefree youth.
2. Geek Chic - Geek culture is dominating the fashion, design, and entertainment industries.
3. Pop Culture References - Products that incorporate widely recognizable pop culture icons are successful in marketing to a diverse consumer audience.
Industry Implications
1. Fashion Industry - Businesses and designers should incorporate vintage and music styles into their future fashions and products to appeal to young urban consumers.
2. Entertainment Industry - By mimicking upcoming events or current pop culture, businesses can ensure product appreciation from consumers.
3. Retail Industry - Companies benefit from being in touch with popular culture fixations to create instant-sensation products.
9 Featured, 57 Examples:
2,039,893 Total Clicks
Date Range:
May 09 — Jun 09
Trending:
Warm
Consumer Insight Topics:
