Glamorous, flashy fashion offers a break from recessionary woes
Implications - As the credit crunch trundles on, many people are tired of hearing bad news and are looking for a fun escape. Recently, showgirl detailing in the form of rhinestones, feathers and gold have been popping up on a variety of items, giving people a break from the reality of the bad economy.
Trend Themes
1. Vintage Re-emergence - Creative professionals can take advantage of vintage designs, channeling old aesthetics to inject a sense of nostalgia to appeal to consumers.
2. Luxurious Escapism - As consumers look for an escape from the reality of bad economic news, glamorous, flashy fashion items are popping up to help individuals enjoy a momentary escape to luxurious fantasy worlds.
3. Bling and Gold Everywhere - There is a trend of decorating items with gold or bling, from shoes, massagers, game consoles, wine coolers to even vintage cars.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the Vintage Re-emergence trend and the trend of Luxurious Escapism to create flashy clothing designs that appeal to consumers' desires for an escape from the challenges of daily life.
2. Luxury Goods Market - Luxury goods companies can tap into the trend of decorating items with gold or bling, which creates the perception of luxury and exclusivity for high-end customers.
3. Entertainment Industry - Game console designers and developers could design customized game consoles with a luxe feel, similar to the gold-plated Wii gifted to the Queen, which imbues the game experience with a sophisticated and premium ambiance.
11 Featured, 59 Examples:
2,733,740 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Hot
Consumer Insight Topics:
