Get Your Kix With Boo Berrywear T-Shirts
Going Like Sixty — March 4, 2009 — Fashion
References: cerealwear
“Silly Rabbit, Trix are for Kids.” If you remember that tag line from Saturday morning cartoons, take some Metamucil and call me in the morning.
Cerealwear.com has released limited edition tee shirts with the retro logos from cereals when Super Crisp was known as Sugar Crisp. They are “Magically Delicious.”
Implications - When branding initiatives are truly great, they will remain in the hearts and minds of consumers for the rest of their lives. This is evident with these Boo Berrywear t-shirts, which bear the aesthetic of cereal from the past that has long since gone out of production. Logo love is the driving force behind this, which refers to a consumer's deep, emotional connection with a brand.
Cerealwear.com has released limited edition tee shirts with the retro logos from cereals when Super Crisp was known as Sugar Crisp. They are “Magically Delicious.”
Implications - When branding initiatives are truly great, they will remain in the hearts and minds of consumers for the rest of their lives. This is evident with these Boo Berrywear t-shirts, which bear the aesthetic of cereal from the past that has long since gone out of production. Logo love is the driving force behind this, which refers to a consumer's deep, emotional connection with a brand.
Trend Themes
1. Retro Branding - Opportunity for businesses to leverage nostalgic branding to create emotional connections with consumers.
2. Limited Edition Merchandise - Disruptive innovation opportunity to create hype and exclusivity around products through limited release.
3. Nostalgia Marketing - Potential for businesses to tap into consumers' longing for the past to create unique marketing campaigns.
Industry Implications
1. Apparel - Apparel industry can capitalize on the trend by creating vintage-inspired clothing lines and limited edition merchandise.
2. Food and Beverage - Food and beverage companies can explore nostalgia marketing to reintroduce discontinued products or create throwback packaging designs.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to help brands tap into consumers' emotional connections with vintage branding and create compelling campaigns.
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