Pyrrha is Officially Set to Create a Line of 'Game of Thrones' Jewelry
Megan Facciuolo — April 7, 2014 — Fashion
Season four of Game of Thrones is coming and what's a better way to celebrate fandom than by creating a Game of Thrones jewelry line? HBO has teamed up with a Vancouver-based jewelers 'Pyrrha.'
Pyrrha is known for its mid-century-inspired craftsmanship, so it is more than the appropriate pick for the medieval collection. The line will consist of talisman necklaces and rings that each represents a house in the show’s fictional world of Westeros — Targaryen, Stark, Baratheron, Tyrell, Lannister and Greyjoy.
The line will not just be fanfare -- the designers said that they want it to be "proper jewelry." Thus, they will not be cheap and will consist of sterling silver and bronze pieces. They will be available online with prices from $98 to $900.
Pyrrha is known for its mid-century-inspired craftsmanship, so it is more than the appropriate pick for the medieval collection. The line will consist of talisman necklaces and rings that each represents a house in the show’s fictional world of Westeros — Targaryen, Stark, Baratheron, Tyrell, Lannister and Greyjoy.
The line will not just be fanfare -- the designers said that they want it to be "proper jewelry." Thus, they will not be cheap and will consist of sterling silver and bronze pieces. They will be available online with prices from $98 to $900.
Trend Themes
1. Fandom-inspired Jewelry - The popularity of TV shows and movies is driving the demand for jewelry lines based on fan favorites like Game of Thrones, creating opportunities for companies to capitalize on the fan culture.
2. Niche Jewelry Collections - Collaborations between popular shows/movies and jewelry brands like Pyrrha's Game of Thrones line highlight the potential for creating niche collections that cater to specific fan bases.
3. Premium Fan Merchandise - The demand for higher-end and more sophisticated fan merchandise, like the sterling silver and bronze pieces offered by Pyrrha, presents an opportunity for companies to tap into the affluent segments of fan communities.
Industry Implications
1. Jewelry - Jewelry manufacturers can explore collaborations with popular TV shows and movies to create niche collections that cater to the growing fan culture.
2. Entertainment - The entertainment industry can leverage collaborations with jewelry brands to create additional revenue streams through licensed merchandise, tapping into the passionate fan bases of popular shows and movies.
3. E-commerce - Online retail platforms can capitalize on the trend of premium fan merchandise by featuring and selling exclusive, high-end jewelry pieces, catering to affluent buyers who are willing to invest in their favorite fandoms.
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