‘Spread a Little Joy' Kraft eBook Filled with Rich Dishes
Summer Luu — December 14, 2010 — Lifestyle
References: amazon & mobilemarketer
Kraft Foods has recently published its first eBook titled ‘Spread a Little Joy’ to get in on the digital fun this holiday. This initiative will surely prove effective as a marketing tactic for the famous Philadelphia Cream Cheese brand.
The eBook for iPad and Kindle contains a collection of recipes featuring Kraft Foods’ cream cheese. The target demographic is anyone who loves to serve rich and creamy dishes, with no better time than the festive season to cook up some amazing recipes. Check out the ‘Spread a Little Joy’ eBook to wow relatives and in-laws this holiday.
The eBook for iPad and Kindle contains a collection of recipes featuring Kraft Foods’ cream cheese. The target demographic is anyone who loves to serve rich and creamy dishes, with no better time than the festive season to cook up some amazing recipes. Check out the ‘Spread a Little Joy’ eBook to wow relatives and in-laws this holiday.
Trend Themes
1. Digital Cookbook Trend - The rise of digital cookbooks presents an opportunity for businesses to create engaging and interactive recipe content that appeals to consumers.
2. Ebook Marketing Trend - Marketers can take advantage of the popularity of eBooks to promote their products and services in a creative and engaging way.
3. Holiday Recipe Trend - Creating holiday-themed recipes can be a successful marketing strategy for businesses looking to capitalize on the festive season.
Industry Implications
1. Food Industry - Food companies can leverage digital cookbooks to promote their products and engage with consumers in a new and exciting way.
2. Marketing Industry - Marketers can use eBooks to create unique and engaging promotional content for businesses across various industries.
3. Technology Industry - The rise of digital cookbooks and eBooks presents a technological opportunity for companies to develop innovative tools and platforms for creating and sharing recipe content.
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