Marlon Teixeira is a Cool Customer for in L'Officiel Hommes Hellas
Marissa Brassfield — June 13, 2011 — Fashion
References: facebook & thefashionisto
Top model Marlon Teixeira is a well-dressed restaurant patron in this editorial for the L'Officiel Hommes Hellas spring issue. The editorial for the Greek magazine was photographed by Kostas Avgoulis, who captured Teixeira in a variety of indoor settings, from a crowded community table to a shady stairwell.
We've increasingly seen fashion designers move away from opulent, larger-than-life sets to more realistic indoor surroundings like boutiques, restaurants and hotels. These settings are significantly more accessible to today's readers, which allows them to focus instead on the featured fashion and photographic artistry.
In a way, Marlon Teixeira is the perfect model for this L'Officiel Hommes Hellas editorial. He's appeared in both high fashion campaigns and tattooed lifestyle spreads, and can seamlessly transition between these two worlds.
We've increasingly seen fashion designers move away from opulent, larger-than-life sets to more realistic indoor surroundings like boutiques, restaurants and hotels. These settings are significantly more accessible to today's readers, which allows them to focus instead on the featured fashion and photographic artistry.
In a way, Marlon Teixeira is the perfect model for this L'Officiel Hommes Hellas editorial. He's appeared in both high fashion campaigns and tattooed lifestyle spreads, and can seamlessly transition between these two worlds.
Trend Themes
1. Indoor Settings - Fashion photographers are moving away from opulent sets and opting for realistic indoor surroundings, creating opportunities for disruption in the event planning and interior design industries.
2. Accessible Fashion - Designers utilizing realistic indoor settings are making high fashion more accessible to readers, creating opportunities for disruption in the traditional fashion retail and marketing industries.
3. Seamless Model Transitions - Models able to transition between high fashion campaigns and tattooed lifestyle spreads blur the lines of traditional modeling, creating opportunities for disruption in the modeling and advertising industries.
Industry Implications
1. Event Planning - Event planners can capitalize on the trend of utilizing realistic indoor settings in fashion photography and offer their services to fashion campaigns and editorial spreads.
2. Interior Design - Realistic indoor settings in fashion photography create opportunities for interior designers to showcase their skills and offer their services to the fashion industry.
3. Fashion Retail - The increasing use of realistic indoor settings in fashion photography presents an opportunity for disruptive innovation in the way fashion is marketed and sold to consumers.
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