The North Face Low-Fi Hi-Tek Collection Has Modern Materials
Michael Hemsworth — February 23, 2023 — Fashion
References: thenorthface & hiconsumption
The North Face Low-Fi Hi-Tek Collection is a series of garments designed with a retro aesthetic in mind to support the style preferences of activewear enthusiasts. The garments all maintain a nostalgic design with silhouettes from the 70s, 80s and 90s, but are constructed with the latest technical fabrics and materials. This provides the wearer with a nostalgically stylish garment that's still capable of performing like some of the more modern options on the market.
The North Face Low-Fi Hi-Tek Collection consists of the ’78 Cargo Pants, ’86 Mountain Jacket and ’92 Nuptse Jacket, which are each constructed with durability and performance in mind. The balance of modern colors and retro hues make the garments suitable for a wide cross-section of consumer style preferences.
Image Credit: The North Face
The North Face Low-Fi Hi-Tek Collection consists of the ’78 Cargo Pants, ’86 Mountain Jacket and ’92 Nuptse Jacket, which are each constructed with durability and performance in mind. The balance of modern colors and retro hues make the garments suitable for a wide cross-section of consumer style preferences.
Image Credit: The North Face
Trend Themes
1. Retro-revival Fashion - Designing modern garments with nostalgia-inspired silhouettes.
2. Technical Fabric Innovations - Innovating fabrics to combine both style and performance in activewear.
3. Cross-generational Appeal - Creating garments that appeal to both nostalgic and contemporary consumers.
Industry Implications
1. Fashion - Integrating nostalgia-inspired silhouettes with modern technical materials and fabrics creates opportunities for both traditional and sportswear brands alike to stay relevant in the market.
2. Textile - Innovating technical fabrics to combine style and comfort would attract a wider cross-section of consumers and create opportunities for textile companies to enter the expanding activewear market.
3. Retail - Brands that offer cross-generational appeal in their products can have wider reach and retain a loyal customer base, which presents opportunities for retailers to introduce versatile products that cater to different age brackets.
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