Pinnacle Has Just Released a New Rainbow Sherbet Flavored Vodka
Ryan Fowler — April 10, 2013 — Lifestyle
References: pinnaclevodka & foodbeast
Pinnacle Vodka is responsible for several unique vodka flavors like cake, whipped cream and pumpkin pie. The company has recently released a new ice cream-flavored vodka called Rainbow Sherbet. The Pinnacle brand aims to bring back fond memories of flavors from people’s childhoods and infuse them with 70-proof vodka.
This creative new beverage will have a mixture of the three classic flavors such as orange, lime and raspberry. This fresh new flavor is sure to be a hit with the brand's consumer audience, which is geared mainly towards a female demographic, although I wouldn't mind enjoying a refreshing ice cream-flavored cocktail on a hot summer day with my friends.
This creative new beverage will have a mixture of the three classic flavors such as orange, lime and raspberry. This fresh new flavor is sure to be a hit with the brand's consumer audience, which is geared mainly towards a female demographic, although I wouldn't mind enjoying a refreshing ice cream-flavored cocktail on a hot summer day with my friends.
Trend Themes
1. Ice Cream-flavored Alcohol - Pinnacle's Rainbow Sherbet vodka demonstrates the trend of combining nostalgic flavors with alcoholic beverages.
2. Unique Vodka Flavors - Pinnacle's innovative flavors like cake, whipped cream, and pumpkin pie showcase the trend towards unconventional vodka offerings.
3. Targeting Female Demographic - Pinnacle's ice cream-flavored vodka is aimed at appealing to the female consumer market, tapping into the trend of gender-specific alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The release of ice cream-flavored vodka presents an opportunity for the alcoholic beverage industry to create unique and nostalgic flavor combinations that attract younger consumers.
2. Food and Beverage - The trend of ice cream-flavored alcohol opens up innovation opportunities in the food and beverage industry, encouraging the development of new hybrid products and flavors.
3. Marketing and Advertising - Pinnacle's targeted approach towards the female demographic with their ice cream-flavored vodka highlights the industry's potential to create specialized marketing campaigns based on gender preferences.
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