The Saatchi & Saatchi Lovemarks Campaign Relies on Emotion Not Reason
Meghan Young — May 23, 2012 — Marketing
References: lovemarks & ibelieveinadv
The Saatchi & Saatchi Lovemarks campaign explores people's fascination with and even adoration for certain brands through tattoos. It might not be a farfetched idea that one person or more would consider branding their body with logos, but this ad campaign uses these rather dramatic images to cleverly illustrate how some businesses flourish in the wake of others.
Clearly conceived and executed by Saatchi & Saatchi, an ad agency based in Romania, the Saatchi & Saatchi Lovemarks campaign revolves around the tag line, "Some of them just stick." It promotes their own services by showing how they recognize how brands are susceptible to time and decay while a 'lovemark' transcends that to become a part of people's lives. Absolutely meaningful, a lovemark inspires "loyalty beyond reason," according to the agency.
Clearly conceived and executed by Saatchi & Saatchi, an ad agency based in Romania, the Saatchi & Saatchi Lovemarks campaign revolves around the tag line, "Some of them just stick." It promotes their own services by showing how they recognize how brands are susceptible to time and decay while a 'lovemark' transcends that to become a part of people's lives. Absolutely meaningful, a lovemark inspires "loyalty beyond reason," according to the agency.
Trend Themes
1. Brand Loyalty - Exploring the deep connection consumers have with certain brands and how it can inspire loyalty beyond reason.
2. Tattoo Advertising - Using tattoos as a unique and attention-grabbing way to promote brands and products.
3. Emotional Marketing - Shifting focus from traditional marketing tactics to create emotional connections with consumers.
Industry Implications
1. Advertising - Opportunity for ad agencies to develop innovative ways to capture consumers' attention and create brand loyalty.
2. Fashion - The fashion industry can incorporate tattoo branding into their campaigns to appeal to customers and create a sense of exclusivity.
3. Marketing & PR - Utilizing emotional marketing strategies to connect with customers on a deeper level and build long-term brand loyalty.
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