Cesc FÃ bregas for Nike T90
lourdes sanchez bayas — May 20, 2008 — Marketing
References: ibelieveinadv
This humorous Nike commercial features Cesc FÃ bregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant suit, FÃ bregas has a flaming soccer ball passed to him. FÃ bregas stops the ball with his chest, as a good soccer star knows how to do, and immediately catches fire. However, he continues to dribble the ball thanks to his Nike T90 shoes which keep him cool under pressure. He keeps it up for a few seconds until he's overcome by the flames and falls writhing to the ground.
The ad cautions not to try this at home or anywhere. That's a shame cause I was planning to try it with the neighbor's kid.
The ad cautions not to try this at home or anywhere. That's a shame cause I was planning to try it with the neighbor's kid.
Trend Themes
1. Humorous Advertising - This commercial showcases the power of humor in advertising campaigns, presenting an opportunity for brands to create memorable and engaging content.
2. Sports Sponsorship - The partnership between Nike and professional athletes like Cesc FÃ bregas highlights the potential for sports sponsorships to increase brand visibility and loyalty.
3. Safety Technology - The use of flame retardant suits in the commercial suggests a trend towards the development of innovative safety technologies for athletes and performers.
Industry Implications
1. Advertising - Advertising agencies can tap into the growing demand for humor-based campaigns, providing creative solutions for brands to connect with their target audience.
2. Sports Apparel - The endorsement of Nike T90 shoes by Cesc FÃ bregas creates an opportunity for sports apparel companies to leverage the popularity of professional athletes in their marketing strategies.
3. Safety Equipment - Companies involved in the production of flame retardant suits and other safety equipment can explore the potential for innovative products to address the needs of athletes and performers.
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