Cell phone headset sales increasing due to the hands-free law
Implications - Mobile headset companies struck gold this year when several US states implemented a ban on talking on cell phones while driving. The implementation of the 'hands-free' law in Washington and California has drivers purchasing new Bluetooth devices, a trend which will continue as other places adopt the law.
Trend Themes
1. Bluetooth Headset Demand - The hands-free law implemented in several US states resulted in an increasing demand for Bluetooth headsets.
2. Fashionable Bluetooth Accessories - Multimedia watches, music hats, and fashionable Bluetooth sets that also act as fashion accessories are gaining popularity.
3. Co-branded and Special Edition Phones - Co-branded and special edition phones are gaining traction, particularly among niche markets like car enthusiasts and sports fanatics.
Industry Implications
1. Consumer Electronics - Companies that make headsets, watches, and phones can benefit from incorporating Bluetooth technology and appealing designs to meet the demand for fashionable and convenient gadgets.
2. Fashion - The popularity of fashionable Bluetooth accessories opens up opportunities for fashion companies to integrate technology into their designs, creating a new category of product for the market.
3. Sports and Automotive - Co-branded and special edition phones cater to niche markets such as sports enthusiasts and car lovers, providing great marketing opportunities for sports and automotive companies.
