The Goyard Brand Book Comes with a Customizable Case
Trenton Millar — September 14, 2012 — Fashion
The Goyard Brand Book was compiled by Parisian publisher Devambez. It chronicles the story of Goyard, the 160-year-old trunk making company. The book includes photographs, catalogue images and customized items from the company's past. All of this comes in a handmade customizable trunk.
The book is a limited edition product with only 233 copies being printed (the same as the company's original address). Though the book has a hefty asking price at €6000, copies of the book are being donated to libraries worldwide, which offers people with shallower pockets a chance to explore this company's remarkable history.
Though a trunk and a suitcase are almost the same, there is something about having a trunk with you that feels classic and full of character. Get yourself a trunk for your travels with the Goyard Brand Book and customizable trunk.
The book is a limited edition product with only 233 copies being printed (the same as the company's original address). Though the book has a hefty asking price at €6000, copies of the book are being donated to libraries worldwide, which offers people with shallower pockets a chance to explore this company's remarkable history.
Though a trunk and a suitcase are almost the same, there is something about having a trunk with you that feels classic and full of character. Get yourself a trunk for your travels with the Goyard Brand Book and customizable trunk.
Trend Themes
1. Customizable Trunk - Opportunity for disruptive innovation: Explore customizable trunks for various purposes and industries.
2. Limited Edition Products - Opportunity for disruptive innovation: Create limited edition products to enhance exclusivity and luxury experiences.
3. Heritage Brand Storytelling - Opportunity for disruptive innovation: Develop immersive brand experiences that showcase the rich history and heritage of companies.
Industry Implications
1. Luxury Travel Goods - Opportunity for disruptive innovation: Innovate and differentiate luxury travel goods by incorporating customization and limited edition elements.
2. Publishing - Opportunity for disruptive innovation: Merge traditional print publications with customized and limited edition offerings to revive the publishing industry.
3. Museum and Library Services - Opportunity for disruptive innovation: Utilize limited edition products and immersive brand experiences to attract and engage visitors in museums and libraries.
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