Solid Gold Enhances Beloved 'Green Cow' Recipe with Nutrientboost™
Grace Mahas — November 8, 2023 — Lifestyle
References: prnewswire
Solid Gold®, a pioneer in holistic pet nutrition, has rejuvenated its popular 'Green Cow' canned wet dog food, now infused with nutrientboost™. This revamped recipe is tailored for dogs with sensitive stomachs, featuring Green Beef Tripe—a highly palatable ingredient known for its low phosphorous content and digestibility.
The inclusion of nutrientboost™, Solid Gold's exclusive blend of superfoods, amino acids, and plasma, elevates 'Green Cow' beyond its already beloved status. This blend is designed to optimize nutrient absorption and bolster digestive and immune health, making it an excellent choice for dogs prone to dietary sensitivities or digestive disruptions.
Yvethe Tyszka, Vice President of Marketing, expressed enthusiasm for the product's return, citing consumer and retailer demand. The relaunch aligns with Solid Gold's commitment to providing pets with high-quality, flavorful nutrition options.
Celebrating the relaunch, Solid Gold has partnered with @DogsofInstagram for a contest to spotlight picky eaters, offering a $1,000 cash prize and a $1,000 Solid Gold product voucher to three winners, with one becoming the 2024 brand ambassador.
Available initially at select Petco stores and online platforms, 'Green Cow' with nutrientboost™ is set to reach more retailers soon, promising a tasty and nutritious option for discerning dogs and their health-conscious owners.
The inclusion of nutrientboost™, Solid Gold's exclusive blend of superfoods, amino acids, and plasma, elevates 'Green Cow' beyond its already beloved status. This blend is designed to optimize nutrient absorption and bolster digestive and immune health, making it an excellent choice for dogs prone to dietary sensitivities or digestive disruptions.
Yvethe Tyszka, Vice President of Marketing, expressed enthusiasm for the product's return, citing consumer and retailer demand. The relaunch aligns with Solid Gold's commitment to providing pets with high-quality, flavorful nutrition options.
Celebrating the relaunch, Solid Gold has partnered with @DogsofInstagram for a contest to spotlight picky eaters, offering a $1,000 cash prize and a $1,000 Solid Gold product voucher to three winners, with one becoming the 2024 brand ambassador.
Available initially at select Petco stores and online platforms, 'Green Cow' with nutrientboost™ is set to reach more retailers soon, promising a tasty and nutritious option for discerning dogs and their health-conscious owners.
Trend Themes
1. Superfood Pet Nutrition - The inclusion of nutrientboost™ elevates 'Green Cow' beyond its already beloved status, providing dogs with optimal nutrient absorption and bolstering digestive and immune health.
2. Sensitive Stomach Solutions - The revamped 'Green Cow' canned wet dog food, infused with nutrientboost™, is tailored for dogs with sensitive stomachs, offering a highly palatable ingredient known for its low phosphorous content and digestibility.
3. Curated Nutrition Options - Solid Gold's commitment to providing high-quality, flavorful nutrition options is evident in the relaunch of 'Green Cow' with nutrientboost™, catering to discerning dogs and health-conscious owners.
Industry Implications
1. Pet Food - The inclusion of nutrientboost™ in 'Green Cow' offers a disruptive innovation opportunity for the pet food industry, providing a superfood-enhanced and nutritionally optimized option for dogs.
2. Retail - The relaunch of 'Green Cow' with nutrientboost™ presents a potential disruptive innovation opportunity for the retail industry, as the product targets a specific market of dogs with sensitive stomachs, offering a tailored and high-quality nutrition option.
3. Social Media Marketing - Solid Gold's partnership with @DogsofInstagram for a contest showcases a disruptive innovation opportunity in social media marketing, leveraging influencer collaborations to promote the product and engage with consumers.
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