The Royal Highness Cannabis Boutique is a High-End Dispensary
Laura McQuarrie — April 8, 2019 — Business
References: royalhighnessmj & prnewswire
The Royal Highness Cannabis Boutique is a new, high-end dispensary in Coachella Valley that offers a luxury retail experience when it comes to shopping for cannabis products, as well as decor, jewelry, clothing and accessories. Royal Highness Cannabis Boutique sets itself apart as a female-owned brand and its physical space boasts an avant-garde, elegant and inviting atmosphere that was intentionally designed not to feel too feminine. True to its name, the luxury boutique aims to make its visitors feel like modern royalty.
According to co-founder Keyva King, "The business model of most dispensaries is to get customers in and out quickly—it's all about efficiency. Our philosophy is a bit different as we want our customers to take their time, browse around the boutique, pick up a few gifts and really enjoy the experience." Knowing that many consumers prefer appreciate the quickness of shopping online, brick-and-mortar shops are embracing slow retail concepts and are encouraging consumers to browse at their leisure.
According to co-founder Keyva King, "The business model of most dispensaries is to get customers in and out quickly—it's all about efficiency. Our philosophy is a bit different as we want our customers to take their time, browse around the boutique, pick up a few gifts and really enjoy the experience." Knowing that many consumers prefer appreciate the quickness of shopping online, brick-and-mortar shops are embracing slow retail concepts and are encouraging consumers to browse at their leisure.
Trend Themes
1. Luxury Cannabis Retail - The trend of high-end dispensaries offering luxurious retail experiences creates opportunities for upscale branding, premium products, and unique shopping experiences.
2. Female-owned Brands - The emergence of female-owned cannabis boutiques provides opportunities for inclusivity, diverse product offerings, and catering to the specific needs and preferences of women consumers.
3. Slow Retail Concept - The adoption of slow retail concepts in brick-and-mortar cannabis shops presents opportunities for enhancing the customer experience, promoting relaxation, and encouraging browsing and exploration.
Industry Implications
1. Cannabis Retail - The luxury cannabis retail trend opens up new possibilities for upscale product offerings, unique branding, and experiential marketing campaigns.
2. Fashion and Accessories - The collaboration between luxury cannabis boutiques and the fashion and accessories industry creates opportunities for stylish merchandise, innovative collaborations, and elevated cannabis accessories.
3. Interior Design - The luxury aesthetic of cannabis boutiques calls for opportunities in interior design, including creating modern and inviting atmospheres, incorporating artistic elements, and emphasizing ambiance.
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