The Cookie Department's Cookies Provide Energy, Satiety and More
Laura McQuarrie — March 8, 2019 — Lifestyle
References: thecookiedepartment & foodbusinessnews.net
Cookies are often consumed to satisfy one's sweet tooth but The Cookie Department produces a range of functional cookies that have more to offer than just flavor and a comforting texture.
The cookie collection includes vegan-friendly options that are free from trans fat, palm oil and artificial ingredients. Those who want a boost of energy will enjoy snacking on Awaken Baked, which features 40 milligrams of fair trade coffee caffeine, while others who are looking for satiety will find it in Great Full, which is loaded with oats, antioxidant-rich sweet potatoes and cranberries. The range also includes the protein-packed Tough Cookie and Snap Back, which The Cookie Department calls its "hangover cookie."
The soft-baked fully functional cookies are offered in various flavors that healthfully reinvent classic ginger snap and chocolate chip cookie types.
The cookie collection includes vegan-friendly options that are free from trans fat, palm oil and artificial ingredients. Those who want a boost of energy will enjoy snacking on Awaken Baked, which features 40 milligrams of fair trade coffee caffeine, while others who are looking for satiety will find it in Great Full, which is loaded with oats, antioxidant-rich sweet potatoes and cranberries. The range also includes the protein-packed Tough Cookie and Snap Back, which The Cookie Department calls its "hangover cookie."
The soft-baked fully functional cookies are offered in various flavors that healthfully reinvent classic ginger snap and chocolate chip cookie types.
Trend Themes
1. Functional Cookies - The rise of functional cookies offers a disruptive innovation opportunity for the food industry to cater to health-conscious consumers with specific needs and preferences.
2. Vegan-friendly Options - The increasing demand for vegan-friendly functional cookies presents an opportunity for companies to tap into the growing vegan market and provide plant-based alternatives to traditional cookies.
3. Protein-packed Snacks - The popularity of protein-packed cookies opens up innovative possibilities for the snack industry to create convenient and nutritious on-the-go options that fulfill consumers' desire for both taste and health benefits.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of functional cookies by introducing new product lines or transforming existing ones to cater to health-conscious consumers seeking alternative snack options.
2. Health and Wellness - The health and wellness industry can explore the potential of functional cookies as part of a broader range of functional foods, catering to consumers' desire for convenience and targeted nutrition.
3. Bakery and Confectionery - The bakery and confectionery industry can embrace the trend of functional cookies by incorporating innovative ingredients and recipes that enhance the nutritional value and functionality of traditional cookies.
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