Hatch’s Pregnancy Fashion is Designed for Changing Bodies
Alyson Wyers — May 5, 2014 — Fashion
References: hatchcollection & youtu.be
Many women struggle to find timeless maternity wardrobe pieces, which is where pregnancy fashion line Hatch comes in. Created by Ariane Goldman, Hatch is a collection of chic and transformative fashion for pre, post and during pregnancy.
Goldman started Hatch Collection, her second company, when she was pregnant herself and realized there was a need for pregnancy fashion that was adaptable to the various stages a woman’s body goes through. Hatch fills this need with essential pieces that can weather trends and dramatic body changes.
Two thirds of the clothing are intended to be classic and comfortable wardrobe staples that can roll over from season to season. About 30% of the line is focused on the fashion forward girl who is looking to stay ahead of the curve and with current fashion tastes.
Goldman started Hatch Collection, her second company, when she was pregnant herself and realized there was a need for pregnancy fashion that was adaptable to the various stages a woman’s body goes through. Hatch fills this need with essential pieces that can weather trends and dramatic body changes.
Two thirds of the clothing are intended to be classic and comfortable wardrobe staples that can roll over from season to season. About 30% of the line is focused on the fashion forward girl who is looking to stay ahead of the curve and with current fashion tastes.
Trend Themes
1. Timeless Maternity Clothing - Creating timeless maternity clothing that can adapt to the various stages of a woman's body presents an opportunity for disruptive innovation in the fashion industry.
2. Chic and Transformative Fashion - Designing chic and transformative fashion for pre, post, and during pregnancy opens up disruptive innovation possibilities in the maternity wear market.
3. Adaptable Wardrobe Staples - Developing adaptable wardrobe staples that can be used across seasons addresses the need for versatile maternity clothing and offers room for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the opportunity to innovate by creating timeless and adaptable maternity clothing collections.
2. Maternity Wear Market - The maternity wear market can embrace disruptive innovation by designing chic and transformative fashion for pregnant women at different stages of their journey.
3. Apparel Manufacturing - The apparel manufacturing industry can explore disruptive innovation by developing adaptable wardrobe staples that cater to the changing needs of pregnant women across seasons.
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