Unilever is Mobilizing to Provide Support to Smaller Agencies
Daniel Johnson — March 25, 2020 — Business
References: unilever & marketingdive
Unilever will be helping to alleviate some of the financial pressures smaller agencies are facing due to the outbreak of the coronavirus. In total Unilever indicated it will provide $540 million USD in funds to help organizations in its value chain, and Unilever also stated it will provide credit to its partners if required.
On top of helping smaller agencies, Unilever is also donating $108 million USD to help in the fight against the coronavirus. Of that total $54 million will be used to provide soap and hand sanitizer to the COVID Action Platform, which is part of the World Economic Forum.
Through these actions, it is clear Unilever is providing significant resources to help relief efforts related to COVID-19.
Image Credit: Shutterstock
On top of helping smaller agencies, Unilever is also donating $108 million USD to help in the fight against the coronavirus. Of that total $54 million will be used to provide soap and hand sanitizer to the COVID Action Platform, which is part of the World Economic Forum.
Through these actions, it is clear Unilever is providing significant resources to help relief efforts related to COVID-19.
Image Credit: Shutterstock
Trend Themes
1. Financial Support for Smaller Agencies - Unilever is mobilizing to provide financial assistance to smaller agencies impacted by the coronavirus outbreak, presenting an opportunity for disruptive innovation in the B-to-B sector.
2. Donations in the Fight Against Coronavirus - Unilever is donating a substantial amount towards the fight against COVID-19, offering an opportunity for disruptive innovation in the philanthropic industry.
3. Resource Allocation for Relief Efforts - Unilever's commitment to allocating significant resources towards relief efforts presents an opportunity for disruptive innovation in the supply chain and logistics sector.
Industry Implications
1. B-to-b - The B-to-B sector has the opportunity to innovate and provide financial solutions to small agencies affected by the coronavirus outbreak.
2. Philanthropy - The philanthropic industry can seize the opportunity to innovate and collaborate in the fight against COVID-19 with substantial donations and support from companies like Unilever.
3. Supply Chain and Logistics - The supply chain and logistics industry can capitalize on the opportunity to innovate in the allocation and distribution of resources for relief efforts, leveraging Unilever's commitment and expertise.
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