UNOX Debuts Storytelling Commercial Promoting Its New Vegan Line
Grace Mahas — October 28, 2019 — Social Good
UNOX, a food brand owned by parent company Unilever, recently launched a sixty-second animated commercial to launch its vegetarian range in the Netherlands. It depicts a small child whose father works as a butcher and asks her to bring a sausage home for dinner that evening. She spends the day going on an adventure where she comes across a cow with her newborn calf.
The protagonist of the commerical has an epiphany and decides to secretly replace her father's meat sausage with a vegetarian one. While the rest of the family doesn't notice at dinner time and is enthralled with the meal, the father sees the package peeking out the trash and winks at his daughter. The commercial will be displayed on Dutch televions until March 2020.
The protagonist of the commerical has an epiphany and decides to secretly replace her father's meat sausage with a vegetarian one. While the rest of the family doesn't notice at dinner time and is enthralled with the meal, the father sees the package peeking out the trash and winks at his daughter. The commercial will be displayed on Dutch televions until March 2020.
Trend Themes
1. Vegetarian Meat Alternatives - Opportunity to create innovative plant-based meat products that can replace traditional meat options in the market.
2. Storytelling Advertising - Opportunity to create compelling narratives in advertisements that resonate with consumers and drive brand engagement.
3. Sustainable Food Consumption - Opportunity to promote and educate consumers on sustainable food choices and reduce the environmental impact of meat production.
Industry Implications
1. Food and Beverage - Industry can develop and market a wide variety of vegetarian meat alternatives to cater to the growing demand for plant-based options.
2. Advertising and Marketing - Industry can create innovative storytelling advertisements that capture consumers' attention and connect emotionally with the target audience.
3. Sustainability - Industry can focus on developing and promoting sustainable food consumption practices to reduce the environmental footprint of the food industry.
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