The Cornetto Mermaid is Made with Matcha and Raspberry Ice Cream
Michael Hemsworth — February 22, 2020 — Marketing
References: unilever & talkingretail
The Cornetto Mermaid ice cream treat has been unveiled by the Unilever-owned brand as a new frozen dessert that's focused on providing consumers with a folklore-inspired product.
The ice cream cone starts off with a pink cone that's filled with both matcha and raspberry ice creams, and come in individual single servings as well as multipacks of four. The product is hoped to bring a touch of whimsy and enchantment into the category in an attempt to satisfy Millennial and Gen Z consumers seeking out varieties with more novelty.
The Cornetto Mermaid ice cream treat and the other launches coinciding with it were touted by Vice President of Ice Cream and Snacking at Unilever UK&I Andre Burger who said, "Reflecting the trend for all things mermaid-inspired, we’ve trawled the high-seas for inspiration and this latest offering from Cornetto is sure to leap out of the ice cream cabinets this summer. We’ve also looked at how we can refresh our existing portfolio to create tongue-tingling tasty treats with our new Calippo Lime and Cola variants. With these new innovations, our ice cream portfolio will bring to life shoppers’ favorite parts of summer, making those summer moments even more enjoyable and helping to drive incremental sales to the category.”
The ice cream cone starts off with a pink cone that's filled with both matcha and raspberry ice creams, and come in individual single servings as well as multipacks of four. The product is hoped to bring a touch of whimsy and enchantment into the category in an attempt to satisfy Millennial and Gen Z consumers seeking out varieties with more novelty.
The Cornetto Mermaid ice cream treat and the other launches coinciding with it were touted by Vice President of Ice Cream and Snacking at Unilever UK&I Andre Burger who said, "Reflecting the trend for all things mermaid-inspired, we’ve trawled the high-seas for inspiration and this latest offering from Cornetto is sure to leap out of the ice cream cabinets this summer. We’ve also looked at how we can refresh our existing portfolio to create tongue-tingling tasty treats with our new Calippo Lime and Cola variants. With these new innovations, our ice cream portfolio will bring to life shoppers’ favorite parts of summer, making those summer moments even more enjoyable and helping to drive incremental sales to the category.”
Trend Themes
1. Folklore-inspired Products - The Cornetto Mermaid ice cream treat taps into the trend for folklore-inspired products, offering a whimsical and enchanting experience for consumers.
2. Novelty Varieties - Millennial and Gen Z consumers are seeking out ice cream varieties with more novelty, making the Cornetto Mermaid ice cream treat a disruptive innovation opportunity in the frozen dessert market.
3. Refreshing Existing Portfolios - Unilever is refreshing its existing ice cream portfolio with new flavors like Calippo Lime and Cola, creating tongue-tingling tasty treats that can drive incremental sales to the category.
Industry Implications
1. Frozen Desserts - The Cornetto Mermaid ice cream treat is part of the frozen desserts industry, which presents opportunities for creating innovative, folklore-inspired products.
2. Food and Beverage - The trend for novelty ice cream varieties appeals to the food and beverage industry, offering a chance to develop unique and whimsical frozen treats.
3. Consumer Goods - Unilever's refresh of its ice cream portfolio, along with the launch of the Cornetto Mermaid ice cream treat, presents opportunities for driving sales and innovation in the consumer goods industry.
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