Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,710 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,710 cutting edge ideas.

Curated Awareness

Tech companies create dedicated resources for accurate information on COVID-19

Trend - When COVID-19’s status as a pandemic became known, tech companies contributed by creating resources that people can turn to for accurate, up-to-date information on the virus and its impact both locally and globally.

Insight - In the age of increasingly sophisticated “fake news,” people are susceptible to believing content that’s untrue. In the context of global issues, misinformation—or misleading information—can have a negative impact on how people react and understand the issues, which leads to further harm caused. Curated, reliable information is able to prevent this, while assuaging people’s anxiety in the midst of crises.
Workshop Question - How is your brand providing aid or relief towards global issues?
Trend Themes
1. Curated Information - Tech companies are creating resources for reliable, factual information in a time of misinformation and harm caused by 'fake news.'
2. Mental Health Tools - Social media platforms are implementing mental health-focused features and tools to help users cope with the impact of the pandemic.
3. Dedicated Search Portals - Companies are developing dedicated search portals to provide credible information related to the pandemic and alleviate users' concerns about accurate information amidst global crisis.
Industry Implications
1. Technology - The tech industry can utilize new demand for accurate information and analyze user search behavior to create curated and reliable resources that mitigate misinformation.
2. Social Media - Social media platforms can implement innovative mental health-focused features and tools to help users cope with stress and anxiety related to global events such as pandemics.
3. Healthcare - The healthcare industry can collaborate with tech companies and use chatbots and other digital tools to distribute credible information about public health crises and prevent misinformation.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
33,123 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
Warm
Consumer Insight Topics:

Related Examples

Old-Fashioned Connected Bulbs
Old-Fashioned Connected Bulbs
The TP-Link Kasa Smart Bulb Brightens Up a Space with a Vintage Feel
Free Workout App Releases
Free Workout App Releases
POPSUGAR is Creating a Work Out App That Will Be Free to All Users
Local News Improvement Projects
Local News Improvement Projects
Google Launched Project Oasis to Help Small News Organizations
History-Preserving 3D Scans
History-Preserving 3D Scans
Google's 'Heritage on the Edge' Collection Contains Five Locations
Complimentary Electronic Branding
Complimentary Electronic Branding
Google Created a Support Badge for Chromebook Compatible Items
Mobile Translation-to-Text Apps
Mobile Translation-to-Text Apps
The Google Translate Transcription Mode is Available for Android
Virtual Museum Experiences
Virtual Museum Experiences
Google Arts and Culture Boasts Over 500 Museums & Galleries Virtually
Collective Streaming-Enabling Apps
Collective Streaming-Enabling Apps
The Netflix Party App Helps Friends in Self-isolation
Workout App Trial Extensions
Workout App Trial Extensions
Peloton Extends Its Trial Period for the Peloton App to 90 Days
Comprehensive Coronovirus Dashboards
Comprehensive Coronovirus Dashboards
Microsoft Bing Launched a Digital Map to Keep Users Informed
Free Phone Sanitizing Services
Free Phone Sanitizing Services
Samsung Boasts a Galaxy Sanitizing Service in 10 Countries
Mobile AR Advertising Tools
Mobile AR Advertising Tools
Snapchat Released Its Lens Web Builder Tool to Mobile Markers
Dedicated Pandemic Website Initiatives
Dedicated Pandemic Website Initiatives
Google is Building a Site for Coronavirus Information
Teen-Targeted Digital-Only Banks
Teen-Targeted Digital-Only Banks
'Club Walrus' Lets Users Maintain More Independence
India-Based Food Delivery Platforms
India-Based Food Delivery Platforms
Swiggy Embodies the Idea of 'Hyperlocal Food Delivery'
Fragrant Sleep Sprays
Fragrant Sleep Sprays
This Works' Deep Sleep Pillow Spray Boasts a Calming Aroma
Bad Date Reimbursements
Bad Date Reimbursements
ORBIT is Offering a Reimbursement for Dirty Dates with the Bad Date Rebate
Personalized Pricing-Focused Reward Apps
Personalized Pricing-Focused Reward Apps
The Repeat App Offers Special Prices Based on Two Factors
Mobile Third-Party Advertising Tests
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
Contact-Free Delivery Services
Contact-Free Delivery Services
Postmates Collaborated with Instacart on No Contact Deliveries
Discreet Smart Doorknobs
Discreet Smart Doorknobs
The YRHAND THX1 Smart Door Lock Has AES-129-Bit Encryption
Strong-Man Sustainability Campaign Launches
Strong-Man Sustainability Campaign Launches
Hefty Built a National Campaign Around Martins Licis
In-App Mental Health Resources
In-App Mental Health Resources
Snapchat's Here for You Service Supports Mental Health
play_circle_filledBranded Confidence-Boosting Ads
Branded Confidence-Boosting Ads
Axe & Netflix Series Team Up to Tackle Confidence Crisis in Teens
Political Ad Libraries
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
Social Media Olympics Coverage
Social Media Olympics Coverage
Snap Has a New Deal with NBC for Content Related to the Olympics
Social Media AI Acquisitions
Social Media AI Acquisitions
Snap Purchased AI Factory to Bolster Its Video Editing Capabilities
Social Media MMA Shows
Social Media MMA Shows
The UFC Will Produce New Snapchat Content to Reach Younger Audiences