The Sky+HD Campaign Stars a Topless Kelly Osbourne
Meghan Young — October 30, 2010 — Marketing
Inspired by the James Bond film 'Goldfinger,' the Sky+HD campaign stars golden girl Kelly Osbourne. Proudly showing off her new slim figure, Osbourne seems more than happy baring almost-all for the racy yet classy photoshoot.
Photographed by Andi Southam, Kelly Osbourne is virtually unrecognizable in the Sky+HD campaign. Not only is it because she is painted head to toe in metallic gold, but her signature platinum coif is also missing. Happy with her decision to be part of this campaign, Osbourne states, "Since my weight loss I'm a lot more body confident in front of the camera. It's not just celebration for Sky+HD, but for me too."
Photographed by Andi Southam, Kelly Osbourne is virtually unrecognizable in the Sky+HD campaign. Not only is it because she is painted head to toe in metallic gold, but her signature platinum coif is also missing. Happy with her decision to be part of this campaign, Osbourne states, "Since my weight loss I'm a lot more body confident in front of the camera. It's not just celebration for Sky+HD, but for me too."
Trend Themes
1. Body-positive Marketing - Opportunities for brands to feature diverse body types in advertising campaigns, promoting body confidence and inclusivity.
2. Celebrity Endorsements - The use of well-known personalities to promote brands and products, creating buzz and driving consumer interest.
3. Creative Photoshoots - Innovative and visually stunning advertising campaigns that capture attention and stand out from the competition.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilizing body-positive marketing strategies to showcase a wider range of sizes and shapes in clothing advertisements.
2. Fitness and Health - Disruptive innovation opportunity: Partnering with celebrities who have undergone personal transformations to endorse fitness and wellness products or services.
3. Photography and Advertising - Disruptive innovation opportunity: Pushing the boundaries of traditional advertising photoshoots by integrating unique concepts and artistic approaches.
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