Gobie Brands Itself as a "Social Wellness Wearable"
Laura McQuarrie — April 28, 2017 — Tech
References: gccatapult.panasonic & psfk
There are numerous wearable devices that are designed for keeping tabs on one's emotional and physical health, but 'Göbie' sets itself apart as a "social wellness wearable."
The app-connected Göbie is meant to be worn as a wristband, which offers feedback, gesture recognition and visual cues to encourage playful, spontaneous interactions with others who are equipped with the same system. For instance, Göbie identifies "pop-up play opportunities" that can be carried out nonverbally or through gestures. As a whole, the wellness wearable is designed to encourage more face-to-face interactions between people and less alone time staring at a screen.
Since the levels of interaction that people enjoy differ, the wearable makes it possible to customize the encouragements made based on their own introversion or extroversion.
The app-connected Göbie is meant to be worn as a wristband, which offers feedback, gesture recognition and visual cues to encourage playful, spontaneous interactions with others who are equipped with the same system. For instance, Göbie identifies "pop-up play opportunities" that can be carried out nonverbally or through gestures. As a whole, the wellness wearable is designed to encourage more face-to-face interactions between people and less alone time staring at a screen.
Since the levels of interaction that people enjoy differ, the wearable makes it possible to customize the encouragements made based on their own introversion or extroversion.
Trend Themes
1. Social Wellness Wearables - Disruptive innovation opportunity: Develop wearable devices that promote social interaction and wellness.
2. App-connected Wearables - Disruptive innovation opportunity: Create wearable devices that connect to mobile apps for enhanced functionality and user customization.
3. Gesture Recognition Technology - Disruptive innovation opportunity: Explore gesture recognition technology for creating interactive and nonverbal communication experiences.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity: Explore innovative applications and features for wearable devices in the market.
2. Health and Wellness - Disruptive innovation opportunity: Integrate social and wellness aspects into existing health and wellness industries to promote holistic well-being.
3. Mobile Apps - Disruptive innovation opportunity: Develop mobile apps that enhance user experiences and customization for wearable devices.
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