Strong Statements with Soft DIY Bling
Felting is a huge movement in the home crafts industry in Germany. The country has a growing group of people, mostly women, enamored by DIY culture, and felting is one of the most popular, alongside beading.
While jewelry making occupies hobbyists from around the world, felting has not really had a significant presence in North America. But all that could change.
Tally Locke (littlepurls on Etsy) is a Sacramento, California based artist who hand knits and hand felts her creations.
This gallery features some of her vibrantly coloured works. She crafts everything from bracelets to unisex neckties.
The gallery also shows work by 3FUN , starting with the brown and blue felted bangles, an artist who is based in Charlotte, NC.
While jewelry making occupies hobbyists from around the world, felting has not really had a significant presence in North America. But all that could change.
Tally Locke (littlepurls on Etsy) is a Sacramento, California based artist who hand knits and hand felts her creations.
This gallery features some of her vibrantly coloured works. She crafts everything from bracelets to unisex neckties.
The gallery also shows work by 3FUN , starting with the brown and blue felted bangles, an artist who is based in Charlotte, NC.
Trend Themes
1. Felting Movement - Disruptive innovation opportunity: Introduce felting as a popular DIY craft trend in North America, potentially creating a new market for felting supplies and classes.
2. Handmade Jewelry - Disruptive innovation opportunity: Tap into the growing demand for unique and handmade jewelry pieces, offering felting as an alternative technique for creating statement accessories.
3. Unisex Fashion - Disruptive innovation opportunity: Explore the concept of gender-neutral fashion by incorporating felting techniques into the design and production of unisex accessories.
Industry Implications
1. Craft Supplies - Disruptive innovation opportunity: Capitalize on the felting movement by providing a wide range of felting supplies, tools, and materials to satisfy the growing demand in the DIY craft industry.
2. Handmade Jewelry Market - Disruptive innovation opportunity: Disrupt the traditional jewelry market by introducing felting as a unique and eco-friendly alternative, offering a new range of handmade and sustainable jewelry options.
3. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with fashion designers and brands to incorporate felting techniques into their collections, creating innovative and sustainable fashion pieces.
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